Category: Featured
An essential component of omnichannel marketing is the implementation of chat platforms as a lead generation tool. By facilitating one-to-one conversations between a brand and customers, businesses can customise interactions to align with customer preferences, introduce their latest products or services,...
After its successful run in the Philippines and Singapore, MARKETECH APAC is bringing its revolutionary workshop to Malaysia on 23 April to explore the potential of generative AI in transforming marketing operations and strategies.
For MARKETECH APAC's latest Milestone Series, we spoke with Mediko Azwar, chief marketing officer of Bluebird, to talk about one of his greatest milestones — creating a positive impact through organising sustainable initiatives and training future marketing and business leaders.
When it comes to leadership, Arshad values transparency and open communication regardless of levels or ranks, championing psychological safety by showing appreciation for feedback and ensuring diverse opinions to be said and heard, regardless of how good or bad it may be perceived and who it’s from.
Indonesian PR agency Content Collision’s goal is to elevate brand reputations to the next level, and for co-founder Enricko Luckman, this goal is only made possible with a workplace that values transparency, being results-driven, and radical candour.
With NAIA set to be operated under the management of San Miguel Corporation, the question is: apart from the promises made by the multinational conglomerate, what does NAIA need to do to improve its brand image at a global level? And how were the social sentiments for these fiascos a lesson for them...
The 2-day conference was aimed at empowering brands and marketers with the latest insights, strategies, and tools essential for navigating forthcoming trends and industry forecasts in the marketing space.
MARKETECH APAC sat down with Thomas Haugan, head of APAC at Bannerflow, a Creative Management Platform (CMP) enabling in-house marketing teams to take control of their digital and social advertising.
Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze, will deliver a keynote presentation on the potential and significance of artificial intelligence in providing meaningful customer interactions in today’s dynamic era of engagement.
Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”.
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