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Category: Global

Mehul-Nagrani-InMoment-GM-AI-Product-Technology
InMoment appoints Mehul Nagrani as GM for AI product and technology
Posted on October 22, 2021
by Teddy Cambosa
Mehul Nagrani brings in a wealth of experience to InMoment, ranging from work on artificial intelligence and machine learning.
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Shopify-Spotify-Virtual-Merch-Store-Music
Shopify meets Spotify: latest partnership introduces ‘virtual merch table’ for artists
Posted on October 21, 2021
by Teddy Cambosa
The partnership between Shopify and Spotify allows music artists to integrate in their artist page an online merchandise for their brand.
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Snap-Arcadia-Creative-Studio-AR-Launch
Snapchat’s parent company launches Arcadia, creative studio for branded AR
Posted on October 20, 2021
by Teddy Cambosa
Snap's Arcadia will develop new technology and aims to deliver the most innovative, impactful and effective AR experiences to brand and agency partners.
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Blazing Sapphire Main Event Visual
COMCO SEA expands to Middle East & Africa
Posted on October 20, 2021
by Jean Cabico
The launch of COMCO MEA aims to bring COMCO’s brand of meaningful storytelling to the United Arab Emirates and the rest of the MEA region.
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Alida-Customer-Experience-Global-Study
Consumers reveal CX having less impact on purchasing decisions
Posted on October 20, 2021
by Teddy Cambosa
Alida notes in their latest CX report that brands need to improve more on their strategies that speaks best to their customers' needs.
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Adjust-Connected-TV-Ad-To-Mobile-Measurement (1)
Adjust adds CTV ad to mobile measurement tool
Posted on October 19, 2021
by Teddy Cambosa
Adjust's feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install measurement.
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Simon-Kitching-Creative-Director-eg+-worldwide
Simon Kitching appointed as eg+ worldwide’s new creative director
Posted on October 19, 2021
by Teddy Cambosa
Kitching's new role as a creative director for eg+ worldwide entails him handling clients such as NAB, L’Oreal and numerous Television Broadcast clients. 
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SiteMinder rebrands
Hotel commerce SiteMinder unveils rebranding
Posted on October 18, 2021
by Jean Cabico
SiteMinder is a hotel commerce solution that helps sell, market, manage and grow hotel business from one place.
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Twitter-Ad-Rollout-Experiment-Global
Twitter tests new reply-bound ad format
Posted on October 15, 2021
by Teddy Cambosa
Said Twitter ad rollouts will be evident across select global users, both on iOS and Android.
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Hubilo-Virtual-Event-Platform-Seed-Funding
Hubilo’s US$125m funding to expand dev’t on the ‘future’ of virtual events, engagement
Posted on October 13, 2021
by Teddy Cambosa
Part of Hubilo's aspirations with the latest funding is to expand its APAC presence, despite 25% of its revenue coming already from the region.
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