Market linking platform Linktree raises US$45M for social commerce offering boost

Teddy Cambosa - March 26, 2021

Melbourne, Australia – Market linking platform Linktree has announced that it has successfully raised US$45M for its social commerce offering boost, through its Series B funding led by Index Ventures, Coatue, as well as AirTree Ventures, and Insight Partners.

With more than 12 million users globally, 4 million of whom signed up in the last three months, the platform enables brands, artists, publishers, agencies, creators, and small businesses to curate an online ecosystem, instantly guiding their audience to the destinations that they care about, without using a search engine or websites as a starting point.

“There’s been a sea change when it comes to how we interact with the brands and creators we love. We want to understand them holistically and connect with them directly; we learn about their values, philanthropic causes, passion projects and promotions through social media where we’re spending our time. There’s no longer a need for brand-immersive websites or big campaigns to make a memorable impression or drive engagement,” said Alex Zaccaria, co-founder and CEO at Linktree.

Through the secured funding, Linktree will continue to provide a platform that streamlines the content that matters most to consumers, while simplifying commerce and connection for the brands and creators reaching them, and hopes to boost its social commerce offering to drive more transactions with lesser clicks.

For Danny Rimer, partner at Index Ventures, the platform has created a new and deeper way to connect with the brands and people that matter to the users. According to him, Linktree reflects the changing nature of these relationships, where one places much more value on transparency and authenticity.

“In an online world which is fragmented and noisy, Linktree is the only link you will ever need. But it’s more than a link. It is a starting point for building a closer connection,” Timer stated.

In addition to the social commerce boosting, Linktree aims to use the funding to safely open multi-location creator hubs that will double as workplaces for its rapidly expanding remote teams, starting in Los Angeles in the US, and more to follow.

“Identity has always been a critical yet elusive feature of the internet. Linktree has built a simple platform for anyone to manage their online identity through links. They proved the utility of this solution via link-in-bio, and now we’re seeing an exciting expansion of use cases and creativity. Linktree’s platform is both simple and powerful, a modern solution to an age-old problem,” said Dan Rose, chairman at Coatue.