Bangkok, Thailand – The Intellectual Property (IP) Key Southeast Asia project, an intellectual property rights (IPR) project in educating consumers, has launched a new public service announcement (PSA)-like campaign to promote consumer awareness against the use of counterfeit cosmetic and beauty products in the region.
The campaign is called #YourHealthIsPriceless, and encourages consumers in the Southeast Asia region to support the current cross-border cooperation on improving intellectual property rights (IPR) enforcement by informing other consumers about the downside of buying counterfeit cosmetics and personal care products from illegitimate sources.
“This IP Key SEA campaign aims to continue raising the public’s awareness of this issue, and initiate dialogues on intellectual property rights, including trademark protection,” said Tiago Guerreiro, IP Key SEA project leader.
“Trademarks protect consumers against confusion, deception, and misleading information, help them distinguish genuine products from counterfeit ones, and guarantee the products’ quality. An efficient trademark protection system can prevent people from being exposed to dangerous substances and could save their lives,” added Guerreiro.
He also commented , “Local authorities in Southeast Asia are currently undertaking efforts to prevent the trafficking of counterfeit beauty products and protect consumers from the harmful effects that these products cause to their faces, skin, and holistic well-being. Through the IP Key SEA project, the EU fully supports this mission throughout the region.”
The campaign, which initially piloted last September this year, is funded by the European Union Intellectual Property Office (EUIPO). Users who have experience in using these counterfeit products may report it online through EUIPO’s social media pages.