United States – INNOCEAN has renewed its global media partnership with Havas Media Network following an internal review covering Hyundai Motor Group brands across key regions.
Under the renewed mandate, Havas Media Network will continue overseeing media duties for the Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America. The account will be managed in collaboration with INNOCEAN’s international teams based in Seoul, Frankfurt, Dubai, New Delhi and Jakarta.
The renewed partnership places an increased focus on data and technology, with the aim of more effectively connecting acquisition, conversion and retention efforts for Hyundai Motor Group’s global customer base.
“We are pleased to extend our partnership with Havas Media Network, reflecting our shared commitment to delivering stronger, data-led media performance across key global markets. Together, we will continue to accelerate growth by creating more connected and effective customer experiences for Hyundai Motor Group brands,” said Steve Jun, head of global business at INNOCEAN.
“INNOCEAN and Havas Media Network have a shared commitment to innovation, impact and global excellence at scale,” shared Peter Mears, global CEO at Havas Media Network. “In extending our storied relationship, we look forward to driving transformative business outcomes through Converged.AI, creating seamless, data-driven media experiences that are as innovative as the Hyundai Motor Group brands we proudly champion.”
The renewed agreement officially commenced in January 2026.
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