Tag: Cricket
Mumbai, India – E-commerce platform Flipkart has launched a new campaign in partnership with Leo India that links cricket umpire signals to real-time shopping offers during matches. The campaign features former international umpire Billy Bowden, whose distinctive on-field gestures are used as prompts...
India – JBL India has introduced a new digital campaign titled ‘Fighting For The Right Voices’, featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips. The campaign coincides with the ongoing cricket season and focuses on themes of mental resilience and managing external pressure. Set against...
India – Asian Paints has unveiled the Rang De India (Colour India), a musical tribute celebrating the colours, emotions, and unity that cricket brings to Indian homes. The campaign seeks to capture the nationwide enthusiasm for cricket, from living rooms transformed into stadiums to streets echoing chants,...
Gurugram, India – Hyundai Motor India Limited (HMIL) has launched a nationwide brand campaign titled ‘Deewane India ka Deewana Humsafar’ (India’s Cricket-Loving Companion) ahead of the ICC Men’s T20 World Cup. The initiative forms part of Hyundai Motor Company’s multi-year Premier Partnership with the...
India — Himalaya Wellness has announced a partnership with the Royal Challengers Bangalore (RCB) Women’s team to launch the ‘1derwoman Academy’, a digital initiative aimed at supporting young girls interested in cricket through learning resources, mentorship, and scholarships. The company said the initiative,...
India – Britannia 5050 has launched Season 2 of its 4th Umpire campaign, now hosted on a new digital platform, 5050Cricket.in, tapping into India’s enduring passion for cricket. Conceptualised by creative agency Schbang, the Britannia 5050 4th Umpire campaign invites fans to play the role of an...
In creative collaboration with Pat, the campaign is told in a series of six adverts and through a playful, paparazzi-style lens, fans are given an inside peek into Pat’s cricket obsessed life off the field.
In a bold and disruptive campaign by Dentsu Creative, Gulf Oil has decided to hand over the reins of its advertising to the fans, giving them a chance to showcase their love and loyalty for the team, while the players focus on their training and the game.
Building on its globally adored brand proposition of 'You're Not You When You're Hungry', the latest Snickers’ ‘Noobie Mistakes’ perfectly captures the ‘out-of-sorts’ fan moments solidifying its long-standing association with cricket.
With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.
