Manila, Philippines – Integrated media and communications group Havas Ortega, alongside the Philippine Junior Marketing Association, returns with the eleventh edition of its flagship event ‘MADWORLD’ on June 3 to bring new insights amongst its attendees as they learn how to adapt to the industry’s fast-changing innovativeness.
The Philippine Junior Marketing Association (PJMA) is consisted of over 300 member schools and attracts a membership of more than 50,000 marketing and business students around the country.
Through ‘MADWORLD’, Havas Ortega and PJMA have engaged in a year-long partnership which includes mentorship and activities that will help prepare the PJMA MadWorld leaders to launch the event. Moreover, it will also host the ‘MadWorld Bootcamp’, a full-day session with topics centered to support the theme for the year.
Some of the speakers at the upcoming event include Joseph Albert Meñez, country channel partnerships lead at TikTok; Enzo Valdez, managing director of Universal Music Philippines; and Maisie Littaua, head of growth at Canva.
Jos Ortega, CEO of Havas Ortega Group and co-founder of PJMA’s MadWorld, found that making a network of mentors and acquiring industry-specific knowledge to the aspiring marketers helps better prepare them for the professional world. Naturally, he sought to make the process easier. The conference and its activities that lead up to the main event day stem from Ortega’s desire to cultivate his personal advocacy on youth education.
“MadWorld represents our continued dedication and commitment to youth education through mentorship and counsel, as well as nurturing the future talent pool of the marketing industry in the Philippines. We are privileged and honored to have industry rockstars as our resource speakers and supporters of PJMA’s largest annual event,” says Ortega
