Tag: Havaianas

Philippines – Havaianas Philippines is emphasising the comfort provided by flip-flops through the release of a new digital content with advertising agency GIGIL. As part of its ongoing ‘#BreakTheRush’ campaign, Havaianas uses a visual metaphor to illustrate relaxation from the brand’s footwear.

GIGIL’s new work shows the distinct form of a Havaianas slipper, shaped through a foot massage, depicting the soothing feeling of wearing it. It shows how Havaianas flip-flops can provide a massage-like experience for users.

The ongoing ‘#BreakTheRush’ campaign aims to veer away from the demands of a fast-paced lifestyle, offering relaxation and ease through comfortable footwear. Through the campaign, Havaianas encourages Filipinos to take breaks from their usual busy routines and reminds them to slow down.

A previous iteration of the campaign drew attention to green spaces within Metro Manila. The visual identified a patch of urban greenery on Google Maps, resembling a Havaianas slipper. It emphasises the importance of connecting with nature as a form of relaxation.

Philippines – Footwear brand Havaianas has dropped a giant slipper in a satellite image for its latest campaign in collaboration with advertising agency GIGIL. The slipper, resembling a green footprint, aims to call for more green spaces and parks in the country.

The move is part of Havaianas’ ‘#BreakTheRush’ campaign, highlighting the importance of taking a moment to relax amidst the fast pace of daily life.

The satellite image, which captured a green space, was transformed into a visual that resembles a Havaianas slipper. It bears the Havaianas logo and ‘Break The Rush’ messaging.

Havaianas and GIGIL posted the advertisement on April 22, 2025, in time for Earth Day. It emphasises the vital role of green areas and parks in the Philippines as a place for much-needed rest, especially in urban environments.

GIGIL recently collaborated with antibacterial soap brand Defensil for a creative series of comedic films starring ‘Germ Zs.’

Last year, the agency’s collaboration with finance company Skyro for ‘Flexi-Billboards’ went viral on social media.