Kuala Lumpur, Malaysia – Guinness has launched a series of St. Patrick’s-themed celebrations across Malaysia, bringing Irish-inspired festivities to pubs and bars nationwide in conjunction with St. Patrick’s Day.
The campaign began with a launch event at The Square, Jaya One, where the brand staged an Irish-themed takeover. The event featured a parade led by a 30-piece ensemble of drummers, bagpipers, and Irish step dancers, highlighting elements of Irish culture as part of the celebration.
Following the kickoff event, the brand expanded the festivities to around 40 participating pubs and bars across the country. The outlets will host themed games, activities, and promotions throughout the month, aiming to recreate the festive atmosphere associated with St. Patrick’s celebrations.
Attendees can also participate in activities such as taking photos with St. Patrick’s-themed wearables and creating customisable Guinness “Stouties,” which feature printed images on the foam of a pint. Promotional offers on Guinness products are also available at selected venues during the campaign period.
Shaun Lim, marketing manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad, said the brand continues to position itself as a staple during the Irish holiday.
“For decades, Guinness has been the true companion of choice for St. Patrick’s Day. It is more than just an Irish stout; it symbolises celebration, tradition, and togetherness. Celebrate this St. Patrick’s Day and make it a Guinness. As the true Irish stout, there’s no better way to toast to this occasion than with a perfectly poured pint of Guinness in hand.”
The campaign aims to encourage consumers to celebrate the occasion with friends and family while experiencing elements of Irish culture at participating venues.
