Tag: Heineken
Kuala Lumpur, Malaysia — Tiger Beer is giving football fans a new way to put their match instincts to the test with the launch of its ‘Tiger Football Heat League,’ a new campaign designed to bring supporters closer to the action before kick-off! As part of the brand’s ongoing ‘Brewed for the Heat...
The transition to the new agency model will begin immediately, with implementation taking place in phases aligned with brand planning cycles to maintain continuity and operational stability across markets.
Singapore – Heineken has turned an office lift in the city’s financial district into a pop-up bar, kicking off an afterwork campaign with a surprise that caught hundreds of workers between floors. The beer brand staged the activation on 1 April at One Raffles Quay, where 384 office workers were served...
Singapore – After decades of brewing on home soil, Heineken is preparing to pull back from large-scale production in Singapore, recasting the city as a hub for brand and distribution rather than the brew itself. The company said it will progressively wind down brewing operations by end-2027, shifting...
The campaign aims to encourage consumers to celebrate the occasion with friends and family while experiencing elements of Irish culture at participating venues.
The activation marked the first time Heineken brought its global sponsorship platform ‘Cheers To All Fans’ to Australia, celebrating fan communities while raising awareness and trial for the premium low-carb lager Heineken Silver.
The expanded mandate follows a competitive pitch win for Tiger Beer and reflects HEINEKEN Malaysia’s ongoing confidence in Archetype’s communications approach, which focuses on earned media and integrated storytelling.
South Korea – Heineken has rolled out its latest global campaign, “Rooftop Revival”, transforming overlooked urban spaces into hubs for social connection, challenging productivity-first city living and offering people new spaces to gather. Developed by LePub Milan and Singapore, the campaign addresses...
Bangkok, Thailand – As the UEFA Champions League returned to screens this year, Heineken launched “Cheers to The Real Hardcore Fans,” a campaign developed in partnership with Dentsu Thailand. The campaign aimed at reconnecting with local football fans and reinforcing its brand presence in a competitive...
Archetype Malaysia won the pitch by impressing Guinness with its strategic thinking, strong cultural insights, and “earned-first” creative approach.
