Customer Marketing Asia 2024: Singapore

10 September 2024
Aloft Singapore Novena

September 10, 2024 8:00 am

100 days

24 hours

60 minutes

60 seconds

10 September 2024

Aloft Singapore Novena

Customer Marketing Asia 2024, happening on 10 September 2024, at Aloft Singapore Novena, is a premier event that brings together marketing leaders and innovators in Singapore to discuss the latest trends, strategies, and technologies in customer marketing. This conference offers a unique opportunity to explore the dynamic landscape of customer marketing in one of Asia’s most technologically advanced and diverse markets.

From insightful keynote presentations to panel discussions, fireside chats, and networking sessions, this platform promises to elevate your customer marketing expertise.

Join us for an experience that will equip you with the knowledge and connections to elevate your customer marketing strategies. Don’t miss this opportunity to be at the forefront of customer marketing in Asia!

Agenda

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Customer & AI

9:00 AM

9:40 AM

Panel Discussion: Bridging the Gap of AI and Human Touch in Customer Marketing

9:00 AM

9:40 AM

Panel Discussion: Bridging the Gap of AI and Human Touch in Customer Marketing

Synergy in Action: Combining AI Precision with Human Creativity to Enhance Customer Engagement
Personalised Journeys: Utilising AI Insights and Human Intuition for Tailored Marketing Strategies
Future Perspectives: The Evolving Role of AI and Human Collaboration in Shaping Customer Experiences

SPEAKERS

Customer Experience

9:40 AM

10:10 AM

Keynote Presentation: Beyond the Transaction: Delighting Customers & Building Lifelong Relationships

9:40 AM

10:10 AM

Keynote Presentation: Beyond the Transaction: Delighting Customers & Building Lifelong Relationships

Frictionless CX: Understanding What Your Customers Want & Need
Making ‘Customer First’ A Reality: Using The SCOPE Framework To Bring Customer-Centricity to Life
From Customer To Advocate: Strategies for Turning Customers into Brand Champions

SPEAKERS

10:10 AM

10:40 AM

MORNING TEA BREAK

10:10 AM

10:40 AM

MORNING TEA BREAK

SPEAKERS

10:40 AM

11:20 AM

ROUNDTABLE DISCUSSION

10:40 AM

11:20 AM

ROUNDTABLE DISCUSSION

This morning’s roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

Content Marketing
Customer Engagement
Customer Experience
Customer Insights
Data & Analytics
Digital Advertising
Generative AI
Influencer Marketing
Omnichannel Marketing
Performance Marketing

SPEAKERS

11:20 AM

11:50 AM

Keynote Presentation: The Omnichannel Advantage: Revolutionising Customer Experience in the Age of AI

11:20 AM

11:50 AM

Keynote Presentation: The Omnichannel Advantage: Revolutionising Customer Experience in the Age of AI

Seamless Journeys: Crafting Cohesive Experiences Across Channels
Data-Driven Personalisation: Tailoring Interactions for Every Touchpoint
Amplifying Engagement: Strategies for Consistent Brand Messaging Across Platforms

SPEAKERS

11:50 AM

12:20 PM

Fireside Chat: Elevating Customer Experiences Through Conversational Marketing

11:50 AM

12:20 PM

Fireside Chat: Elevating Customer Experiences Through Conversational Marketing

Humanising Engagement: Crafting Authentic Conversations to Enhance Customer Relationships
Seamless Integration: Integrating Conversational Marketing Across the Customer Journey for a Unified Experience
Measuring Impact: Evaluating the Effectiveness of Conversational Marketing on Customer Satisfaction and Loyalty

SPEAKERS

12:20 PM

1:35 PM

NETWORKING LUNCH

12:20 PM

1:35 PM

NETWORKING LUNCH

SPEAKERS

Customer Engagement

1:35 PM

2:15 PM

Panel Discussion: Creative Commerce in 2024: Elevating Engagement Across Multichannel Platforms

1:35 PM

2:15 PM

Panel Discussion: Creative Commerce in 2024: Elevating Engagement Across Multichannel Platforms

E-Commerce Evolution: Harnessing Innovative Tech for Tailored Engagement Strategies
Customer Obsession: Meeting Ever-Evolving Preferences and Peak Demands Holistically
Driving Shopper Conversions: Implementing End-to-End Strategies for Value-Generating Opportunities

SPEAKERS

2:15 PM

3:00 PM

Panel Discussion: Unleashing the Power of Customer Advocacy

2:15 PM

3:00 PM

Panel Discussion: Unleashing the Power of Customer Advocacy

Harnessing the Voice of Your Customers: Strategies for Cultivating Brand Ambassadors
Amplifying Influence: Leveraging Customer Advocacy to Drive Growth

SPEAKERS

3:00 PM

3:30 PM

AFTERNOON TEA BREAK

3:00 PM

3:30 PM

AFTERNOON TEA BREAK

SPEAKERS

3:30 PM

4:10 PM

ROUNDTABLE DISCUSSION

3:30 PM

4:10 PM

ROUNDTABLE DISCUSSION

Join the afternoon roundtable sessions to connect with industry peers, exchange insights, and delve into key marketing topics. This is a valuable chance to engage in discussions, learn from others’ experiences, and gain fresh perspectives from fellow professionals.

Topics that will be covered include:

Content Marketing
Customer Engagement
Customer Experience
Customer Insights
Data & Analytics
Digital Advertising
Generative AI
Influencer Marketing
Omnichannel Marketing
Performance Marketing

SPEAKERS

Customer Data

4:10 PM

4:50 PM

Panel Discussion: Driving Service and Product Evolution through Behavioral Insights

4:10 PM

4:50 PM

Panel Discussion: Driving Service and Product Evolution through Behavioral Insights

Insight-Driven Innovation: Using Behavioural Data to Inform Product and Service Development
Adapting to Change: How Behavioral Insights Help Brands Stay Ahead of Consumer Trends
Customer Feedback Loop: Translating Behavioral Insights into Continuous Improvement Strategies

SPEAKERS

none

Request for Agenda

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Speakers

Jonathan Teo

Head of Marketing

Aftershock PC

96623

Jonathan Teo is the Head of Marketing at AFTERSHOCK PC, a local company founded in 2012 that is blazing the trail for custom PCs across Singapore, Malaysia and Australia. Expanding on AFTERSHOCK PC’s strong social media presence and consumer engagement, Jonathan is leading his team in navigating the ever-evolving digital landscape to curate the best marketing practices suited to their needs. Apart from digital marketing, Jon also looks after Branding and Communications in the company.

Julian Sng

Chief Marketing Officer (Moderator)

Alola

98473

Julian is a marketing and communications leader with over 16 years of diverse experience spanning eCommerce, technology, hospitality, aviation, manufacturing, advertising, and non-profits. Currently serving as the Chief Marketing Officer at Alola, Julian is at the forefront of revolutionizing the travel industry through the use of AI technology to streamline and personalize travel, empowering travelers to create beautiful memories.