SPEAKER'S PROFILE
Denice Sy is the Chief Sales and Marketing Officer for Ever Bilena Cosmetics, Inc. (EBCI), the leading local cosmetics company in the Philippines.
Before joining Ever Bilena, she graduated from University of California Berkeley in 2014 where she obtained a simultaneous degree in B.S. Business Administration at the Haas School of Business and B.A. South & Southeast Asian Studies with honours. She was also a recipient of the prestigious Fashion Scholarship Fund in New York and is currently a regular columnist at Manila Bulletin.
Amidst the pandemic, she and her team successfully launched four new brands, namely Hello Glow, Ever Organics, Spotlight Cosmetics, and Hyaloo in order to augment declining sales from the company’s core mass colour cosmetics business particularly Ever Bilena.
She handles the modern trade, e-commerce and direct selling channels for EBCI.