SPEAKER'S PROFILE

Roki Ferrer

Head of Data (Moderator)

dentsu International

Roki is a seasoned marketer of 18 years with roles in brand management and integrated marketing for Splash Corporation and Coca-Cola. His tenure as Corporate Brand Management and Sustainability Director at Globe drove company reputation across stakeholders.

From an 11-year client position, Roki assumed the role of Integration Director at Publicis Media. In 2019, he joined Dentsu to fortify strategy and research capabilities in media and creative. Currently Head of Data, Roki is dedicated to advancing agency value through data-driven and tech-enabled solutions.