SPEAKER'S PROFILE
Bringing over two decades of expertise in Marketing & Communications, Samantha’s journey began in Advertising, where she mastered strategic storytelling. Transitioning seamlessly into the hospitality industry, she has dedicated the past nine years to pioneering pre-opening hotel projects, generating excitement and engagement for new ventures. Currently serving as Group Director for Digital Marketing and Reputation Management at Megaworld Hotels and Resorts, she orchestrates comprehensive digital strategies for the corporate group and its 12 hotel properties. Her leadership has earned her prestigious recognition, including the title of Most Outstanding Marketing & Communications Leader by Megaworld Hotels in 2020, along with numerous accolades for her award-nominated campaigns. A dynamic speaker and workshop facilitator, Samantha continually strives for excellence through ongoing learning and professional development. Her dedication to innovation and growth ensures she remains at the forefront of industry trends.