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WHAT'S NEXT 2023:
MARKETING IN ASIA PACIFIC

FEBRUARY 28 – MARCH 1, 2023

1st day – Hybrid, Crowne Plaza Galleria Manila
2nd day – Virtual

 

The future holds more opportunities as much as challenges and doubts for brands and marketers alike. The world, as we know, is advancing rapidly thanks to marketing innovations bringing brand new platforms, new ways to market, new strategies, and more, to the table.

MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific, a 2-day APAC-wide hybrid conference, is the gathering that answers your questions and fills out your campaign calendars and plans. What are the best marketing strategies for your brand in 2023? What are the truths and fundamental changes in marketing in the post-pandemic?

Happening on February 28-March 1, 2023, What’s NEXT 2023: Marketing in Asia Pacific, gathers respected industry leaders from renowned brands in the Asia Pacific to share future-proof marketing strategies aim to equip the marketing community for what’s next in marketing.

February 28, 2023

DAY 1: CROWNE PLAZA GALLERIA MANILA [HYBRID]

8:00 am - 8:55 am

REGISTRATION

8:55 am - 9:00 am

OPENING REMARKS

DIGITAL ADVERTISING

9:00 am - 9:30 am

KEYNOTE PRESENTATION: ZERO-PARTY DATA – HOW ZERO-PARTY DATA PLAY A BIG ROLE IN A COOKIE-LESS WORLD

9:30 am - 10:00 am

PANEL DISCUSSION: DELAY OF COOKIE REMOVAL BY GOOGLE – HOW CAN MARKETERS PREPARE IN THE WAITING

10:00 am - 10:30 am

FIRESIDE CHAT: AD FRAUD: HOW TO ERADICATE ADVERTISER’S BIGGEST ENEMY?

10:30 am - 10:45 am

MORNING TEA BREAK

GROWTH MARKETING

10:45 am - 11:15 am

PANEL DISCUSSION: GEAR UP 2023: CREATING A 360-JOURNEY TO GROW YOUR CUSTOMERS

  • ACCELERATE: Boost your brand’s knowledge on your target markets
    to create the perfect business model for regional expansion in 2023
  • PITSTOP: Pause and analyse the stats; Are your consumers
    catching up?
  • RACE TO THE FINISH LINE: Monitor how your brand is sweeping
    through the marketing industry for future-proofing

11:15 am - 11:45 am

PANEL DISCUSSION: IS YOUR BRAND GROWIN IN THE RIGHT DIRECTION?

  • SIGNALS: When is the right time to expand your brand? What are
    the best growth strategies suitable for brands in 2023?
  • SHIFT YOUR GEARS: Choosing the best area of growth that will
    deliver greater revenue for your brand
  • WHERE TO GO NEXT: Plan your course of action in sustaining your
    brand’s growth for the future

SPEAKER

Gino

Gino Riola

Chief Marketing Officer Allianz PNB Life

ENGAGEMENT

11:45 am - 12:15 pm

KEYNOTE PRESENTATION: EDUCATING A NICHE MARKET: HOW HOME CREDIT PHILIPPINES DRIVE AWARENESS THROUGH FINANCIAL LITERACY PROGRAMME

SPEAKER

Shiela

Sheila Paul

Chief Marketing Officer Home Credit Philippines

12:15 pm - 1:35 pm

NETWORKING LUNCH

1:35 pm - 2:15 pm

KEYNOTE PRESENTATION: GETTING HOLD OF YOUR AUDIENCE THROUGH SCROLL-STOPPING CONTENT

2:15 pm - 2:55 pm

PANEL DISCUSSION: BUILDING IMMERSIVE EVENT EXPERIENCE FOR YOUR DYNAMIC AUDIENCES IN A PHYGITAL WORLD

METAVERSE MARKETING

2:55 pm - 3:35 pm

PANEL DISCUSSION: VIRTUAL WORLDS IN THE CENTER OF CUSTOMER ENGAGEMENT AND EXPERIENCE

3:35 pm - 3:50 pm

AFTERNOON TEA BREAK

3:50 pm - 4:30 pm

FIRESIDE CHAT: EXECUTING MARKETING CAMPAIGNS IN METAVERSE LANDS AND COMMUNITIES

4:30 pm - 4:35 pm

CLOSING REMARKS

March 1, 2023

DAY 2: VIRTUAL

10:00 am - 10:05 am

OPENING REMARKS

E-COMMERCE

10:05 am - 10:35 am

PANEL DISCUSSION: THE RISE OF COMPOSABLE COMMERCE – WHY IS IT THE NEXT INDUSTRY GAME CHANGER?

  • Getting started with Composable Commerce
  • Why does Composable Commerce matter?
  • How marketers utilise Composable Commerce to future-proof their brands

10:35 am - 11:05 am

PANEL DISCUSSION: BEYOND GREEN CONSUMERISM: HOW WILL SUSTAINABLE E-COMMERCE DRIVE THE FUTURE?

  • How can e-commerce brands leverage ethical and sustainable product demands while still hitting ROIs
  • Pros and cons of investing into green alternatives – How do you know if your brand is ready to go green?
  • How to test the waters on sustainable e-commerce and make the switch for your consumers?

11:05 am - 11:15 am

MORNING TEA BREAK

CUSTOMER EXPERIENCE

11:15 am - 11:35 am

KEYNOTE PRESENTATION: ARE YOU REALLY LISTENING? WHAT ARE YOU MISSING IN YOUR CX STRATEGIES?

12:05 pm - 1:05 pm

NETWORKING LUNCH

RESEARCH

1:20 pm - 1:50 pm

PANEL DISCUSSION: NEUROMARKETING – LEVERAGING THE USE OF NEUROSCIENCE IN THE DEMYSTIFYING YOUR CONSUMER

1:50 pm - 2:10 pm

KEYNOTE PRESENTATION: FOCUS GROUP – BUILDING A DEDICATED FOCUS GROUP FOR YOUR BRAND

2:40 pm - 2:55 pm

AFTERNOON TEA BREAK

INFLUENCER MARKETING

2:55 pm - 3:25 pm

PANEL DISCUSSION: VIRTUAL INFLUENCERS – VIRTUAL INFLUENCER AS THE FUTURE OF KOLs

3:25 pm - 3:45 pm

FIRESIDE CHAT: “BIGGER RISKM HIGHER PAYOUT ” – THE FORMULA TO AN INFLUENCER – DRIVEN VIRAL CAMPAIGN

3:45 pm - 3:50 pm

CLOSING REMARKS

SEE AGENDA FOR DAY

SPEAKERS

Gino

Gino Riola

Chief Marketing Officer Allianz PNB Life

Shiela

Sheila Paul

Chief Marketing Officer Home Credit Philippines

BECOME A SPONSOR

ACCESS PASS

BRAND MARKETERS

VIP PASS

  • Access to all conference sessions on both days (1 physical, 1 virtual).
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch for Day 1.
  • Access to all virtual networking breaks for Day 2.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities!

Early Bird - Until January 31, 2022: USD$399

Standard - After January 31, 2022: USD$499

VIRTUAL PASS

  • Access to all conference sessions on both days virtually.
  • Access to all presentation materials and
    recordings (subject to speakers’ approval).

This conference made accessible online, gives you more than enough exposure to the highly engaging discussions, virtual meets with other attendees, and more, wherever you are.

Early Bird - Until January 31, 2022: USD$199

Standard - After January 31, 2022: USD$299

VENDORS

VIP PASS

  • Access to all conference sessions on both days (1 physical, 1 virtual).
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch for Day 1.
  • Access to all virtual networking breaks for Day 2.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities!

Early Bird - Until January 31, 2022: USD$599

Standard - After January 31, 2022: USD$699

VIRTUAL PASS

  • Access to all conference sessions on both days virtually.
  • Access to all presentation materials and
    recordings (subject to speakers’ approval).

This conference made accessible online, gives you more than enough exposure to the highly engaging discussions, virtual meets with other attendees, and more, wherever you are.

Early Bird - Until January 31, 2022: USD$299

Standard - After January 31, 2022: USD$399

REASONS WHY
YOU SHOULD ATTEND

NETWORKING

With the same goals of conquering 2023, absorb the energy and connect with APAC-wide marketing peers in Asia Pacific, both physical and virtual; join the conversation in strengthening your resolution for the coming year!

KNOWLEDGE-SHARING

Learn from the best–discover what works for your brand through case
studies, the latest marketing trends, and more, to be presented in the
conference.

REGISTER

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CONTACT US

GENERAL CONTACT

[email protected]

SPONSORSHIP

[email protected]

SPEAKING OPPORTUNITIES

[email protected]

REGISTRATION

[email protected]

[email protected]

Email [email protected]

Phone +63 917 319 5762

Address 14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan,
Quezon City, 1100 Philippines