WHAT'S NEXT 2023:
MARKETING IN ASIA PACIFIC
FEBRUARY 28 – MARCH 1, 2023
1st day – Hybrid, Crowne Plaza Galleria Manila
2nd day – Virtual
The future holds more opportunities as much as challenges and doubts for brands and marketers alike. The world, as we know, is advancing rapidly thanks to marketing innovations bringing brand new platforms, new ways to market, new strategies, and more, to the table.
MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific, a 2-day APAC-wide hybrid conference, is the gathering that answers your questions and fills out your campaign calendars and plans. What are the best marketing strategies for your brand in 2023? What are the truths and fundamental changes in marketing in the post-pandemic?
Happening on February 28-March 1, 2023, What’s NEXT 2023: Marketing in Asia Pacific, gathers respected industry leaders from renowned brands in the Asia Pacific to share future-proof marketing strategies aim to equip the marketing community for what’s next in marketing.
February 28, 2023
DAY 1: CROWNE PLAZA GALLERIA MANILA [HYBRID]
8:00 am - 8:55 am
REGISTRATION
8:55 am - 9:00 am
OPENING REMARKS
ENGAGEMENT
9:00 am - 9:30 am
KEYNOTE PRESENTATION: EDUCATING A NICHE MARKET: HOW HOME CREDIT PHILIPPINES DRIVE AWARENESS THROUGH FINANCIAL LITERACY PROGRAMME
SPEAKER
9:30 am - 9:50 am
FIRESIDE CHAT: GETTING HOLD OF YOUR AUDIENCE THROUGH SCROLL-STOPPING CONTENT
- Target your market better: Maximising consumer insights in producing your brand’s content in 2023.
- Open the discussion: Increase your content delivery and impact by giving the right message, recommendations, and offers.
- Omnichannel Marketing: The key to maintaining your brand’s content consistency and keeping customers within your reach.
SPEAKER
GROWTH MARKETING
9:50 am - 10:30 am
PANEL DISCUSSION: GEAR UP 2023: CREATING A 360° – JOURNEY TO GROW YOUR CUSTOMERS
- ACCELERATE: Boost your brand’s knowledge on your target markets to create the perfect business model for regional expansion in 2023
- PITSTOP: Pause and analyse the stats; Are your consumers catching up?
- RACE TO THE FINISH LINE: Monitor how your brand is sweeping through the marketing industry for future-proofing
SPEAKER
10:30 am - 10:45 am
MORNING TEA BREAK
10:45 am - 11:25 am
PANEL DISCUSSION: IS YOUR BRAND GROWING IN THE RIGHT DIRECTION?
- SIGNALS: How you know your brand is growing in the right direction
- SHIFT YOUR GEARS: Choosing the best area of growth that will deliver greater revenue for your brand
- WHERE TO GO NEXT: Plan your course of action in sustaining your brand’s growth for the future
SPEAKER
INFLUENCER MARKETING
11:25 am - 11:55 am
KEYNOTE PRESENTATION: THE EVOLUTION OF INFLUENCERS AND COMMUNITIES: HOW EFFECTIVE PARTNERSHIPS CAN FUEL YOUR AFFINITY BRAND IN 2023?
- McKinsey’s “Community Flywheel”: What is it and how can brands take advantage?
- How can influencers better impact brand building?
- Understanding brand communities: How to set your own flywheel in motion?
SPEAKER
11:55 am - 12:25 pm
KEYNOTE PRESENTATION: SHORT OR LONG ROUTE? DETERMINING RETENTION STRATEGIES FOR INFLUENCER MARKETING CAMPAIGNS
- Short vs Long Content: Determining the best type of influencers for your media campaign
- How to spice up influencer marketing campaigns that benefit brands and influencers alike
- How the right KOL can get you the best conversions and customer retention
SPEAKER
12:25 pm - 1:35 pm
NETWORKING LUNCH
CUSTOMER EXPERIENCE
1:35 pm - 2:15 pm
KEYNOTE PRESENTATION: ARE YOU REALLY LISTENING? WHAT ARE YOU MISSING IN YOUR CX STRATEGIES?
- FOCUS ON ME: Pitfalls to avoid making in your CX Strategies
- SCALE UP: Utilising data to serve your CX Strategies
- NEVER MISS OUT: Keep up with the trends and innovations to be the first brand to provide what your market needs.
SPEAKER
2:15 pm - 2:55 pm
KEYNOTE PRESENTATION: IS CSR PART OF YOUR CX STRATEGY AS WE APPROACH 2023?
- Delivering CSR value to provide exceptional customer experience
- How to ultimately improve short and long-term business outcomes via CSR programmes?
- How can CSR proactively close the loop with socially conscious consumers?
SPEAKER
TRAVEL MARKETING
2:55 pm - 3:25 pm
KEYNOTE PRESENTATION: BITTEN BY THE VIRTUAL TRAVEL BUG: HOW HYBRID ENTRENCHES INTO TRAVEL BRANDS’ MARKETING
- Now that virtual is here to stay, how can the hybrid format be leveraged for travel brands’ marketing success?
- What have been successful iterations exemplified by brands in APAC?
- How can brands replicate this success—and innovate further?
- What are foreseen roadblocks in tech-driven marketing campaigns?
SPEAKER
3:25 pm - 3:40 pm
AFTERNOON TEA BREAK
PR
3:40 pm - 4:20 pm
PANEL DISCUSSION: BRANDS AT STAKE: THE CYNICAL INFLUENCE OF CANCEL-CULTURE
- Danger ahead: the rise of the cancel culture, ‘woke-washing’, and tone-deaf activism phenomenon.
- Survival of the fittest: Strategies in avoiding the cancel culture and shifting the narrative to an accountable culture
SPEAKER
4:20 pm - 5:00 pm
PANEL DISCUSSION: COUNTERATTACKING LIES: HOW PR REDUCES THE GAP IN FAKE ANECDOTES
- The role of PR in ensuring audiences receive up-to-date and accurate information
- PR advice on how to help win the war on truth
SPEAKER
5:00 pm - 5:05 pm
CLOSING REMARKS
5:05 pm
NETWORKING DRINKS SESSION
Sponsored by Meltwater
March 1, 2023
DAY 2: VIRTUAL
9:20 am - 9:25 am
OPENING REMARKS
CMO DECISION-MAKING IN 2023
9:25 am - 10:05 am
KEYNOTE PRESENTATION: HOW SHOULD CMOs NAVIGATE THE COOKIELESS WORLD WITH FIRST-PARTY DATA?
- The Role of First-Party Data in a Cookieless World
- Retail Media Advertising as a Solution for Marketers
- Unlocking Success with First-Party Data
SPEAKER
10:05 am - 10:45 am
FIRESIDE CHAT: HOW CMOs BUILD THEIR DREAM TEAM – AND WHERE IT CAN GO WRONG
- The Great Resignation: How can CMOs deal with and avoid the rise of quit rate this 2023?
- In-house vs. Hiring an agency: Which is best for your marketing strategy?
SPEAKER
10:45 am - 11:10 am
FIRESIDE CHAT: THE ROLE OF MARTECH IN 2023 AND BEYOND ACCORDING TO CMOs
- Why martech is the weapon to yield in 2023 according to CMOs
- How tech platforms provide solutions to rise above the martech trend?
SPEAKER
11:10 am - 11:25 pm
MORNING TEA BREAK
RETAIL MEDIA
11:25 am - 11:55 am
KEYNOTE PRESENTATION: DIGITAL ADVERTISING’S THIRD BIG WAVE – THE RISE OF RETAIL MEDIA
- How retail media fills a need for brands
- What is driving the growth and trends for retail media in Southeast Asia?
- How brands can leverage on what is next for retail media
SPEAKER
EVENTS
11:55 am - 12:25 pm
FIRESIDE CHAT: BUILDING IMMERSIVE EVENT EXPERIENCES FOR YOUR DYNAMIC AUDIENCES IN A PHYGITAL WORLD
- How can events keep up with the upcoming creative trends and demands in 2023?
- Blending physical and virtual spaces to make the future of the event world more accessible.
- Achieving fluid user experience: How to create an event with no restraint?
SPEAKER
12:25 pm - 1:35 pm
VIRTUAL NETWORKING LUNCH
INSIGHTS
1:35 pm - 2:15 pm
PANEL DISCUSSION: MARKETERS, IS PERFECTIONISM HOLDING BACK YOUR PERFORMANCE?
- Discussing why marketers make no time for measurement despite critical need for data-driven marketing
- Explaining how to measure and activate data to accelerate marketing impact
- Clarifying what to measure and the difference between ‘soft’ and ‘hard’ metrics
SPEAKER
2:15 pm - 2:45 pm
PANEL DISCUSSION: FOCUS GROUP – BUILDING A DEDICATED FOCUS GROUP FOR YOUR BRAND
- Does your brand need one?
- What are the advantages and benefits of having one?
- What is the effective way to build your dedicated FG and where do you start?
- What are the essential features of a dedicated FG?
SPEAKER
2:45 pm - 3:00 pm
AFTERNOON TEA BREAK
MARKETING & TECHNOLOGY
3:00 pm - 3:30 pm
FIRESIDE CHAT: THE MARRIAGE OF MARKETING AND TECH IN 2023: HOW RENTOKIL INITIAL ACHIEVED MARKETING TECH INNOVATIONS THIS YEAR AND BEYOND
- How to start building a relationship between marketing and technology teams
- How marketing and tech teams should embody the culture of experimentation
- What can we learn from Rentokil Initial’s global tech innovations this year
SPEAKER
3:30 pm - 3:35 pm
CLOSING REMARKS
REQUEST FOR AGENDA
SPEAKERS
SPONSORS
Gold Sponsors
Silver Sponsors
Bronze Sponsors
BECOME A SPONSOR
ACCESS PASS
BRAND MARKETERS
VIP PASS
- Access to all conference sessions on both days (1 physical, 1 virtual).
- Access to all presentation materials and recordings (subject to speakers’ approval).
- Access to all networking breaks and lunch for Day 1.
- Access to all virtual networking breaks for Day 2.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities!
Early Bird - Extended until February 15, 2023: USD$399
Standard - After February 15, 2023: USD$499
VIRTUAL PASS
- Access to all conference sessions on both days virtually.
- Access to all presentation materials and
recordings (subject to speakers’ approval).
This conference made accessible online, gives you more than enough exposure to the highly engaging discussions, virtual meets with other attendees, and more, wherever you are.
Early Bird - Extended until February 15, 2023: USD$99
Standard - After February 15, 2023: USD$199
VENDORS
VIP PASS
- Access to all conference sessions on both days (1 physical, 1 virtual).
- Access to all presentation materials and recordings (subject to speakers’ approval).
- Access to all networking breaks and lunch for Day 1.
- Access to all virtual networking breaks for Day 2.
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities!
Early Bird - Extended until February 15, 2023: USD$599
Standard - After February 15, 2023: USD$699
VIRTUAL PASS
- Access to all conference sessions on both days virtually.
- Access to all presentation materials and
recordings (subject to speakers’ approval).
This conference made accessible online, gives you more than enough exposure to the highly engaging discussions, virtual meets with other attendees, and more, wherever you are.
Early Bird - Extended until February 15, 2023: USD$199
Standard - After February 15, 2023: USD$299
REASONS WHY
YOU SHOULD ATTEND
NETWORKING
With the same goals of conquering 2024, absorb the energy and connect in-person with marketing peers. Join the conversation in strengthening your resolution for the coming year!
KNOWLEDGE-SHARING
Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.
STAY COMPETITIVE
In this ever-changing industry, staying on top of trends and evolving technologies is a must. Expose and equip yourself with valuable industry insights and find out the strategies and tools that will boost your marketing campaigns for 2024.
GROWTH
From professional growth to your team’s to your brand’s–the conference will bring you the inspiration, motivation, development, experience, and opportunities to face 2024 with confidence!
REGISTER FOR ON-DEMAND
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