SPEAKER'S PROFILE

Louise Vas

Head of OSW Marketing

PrimeCredit Limited

Louise is the Head of OSW Marketing at PrimeCredit Limited, a leading financial institution in Hong Kong. Serving a niche market of mainly Filipino and Indonesian Overseas Workers (OSW) in Hong Kong for more than 16 years, Louise has cultivated a proficiency in the respective cultures, behaviors, and value of customer experience to the core business.

Louise oversees the product development and marketing of various PrimeCredit products such as personal loan, Prime Visa credit card, primepay, Prime Gems mobile app, and signature brands Superstar Search and ConnecTies.