India – Classic Marble Company (CMC) has appointed Priye Choudhary as its Chief Marketing Officer to strengthen its brand positioning and expand its presence in the premium surfaces segment.
The company said the appointment is part of its efforts to develop more cohesive, design-led brand experiences and support its next phase of growth.
In his new role, Choudhary will oversee initiatives aimed at shaping the brand’s development as a premium, design-led surfaces provider. His responsibilities include aligning strategy, storytelling, and customer experience, and working towards a more unified brand architecture and scalable platforms to enhance visibility and consumer engagement.
Choudhary brings nearly two decades of experience across global and Indian brands. He has previously held roles at BirlaNu, Samsung, Welspun, Grohe, Panasonic, and Sony Electronics, where he led brand transformation initiatives, including rebranding, brand architecture development, and repositioning efforts.
He has also completed executive programmes at the Indian Institute of Management Kozhikode, as well as at ISB and MICA.
Commenting on the appointment, Mohanraj Jagannivasan, CEO of Classic Marble Company, said, “As we scale our presence in the premium surfaces segment, building a differentiated and future-ready brand is a strategic priority. Priye brings a strong ability to integrate strategy, creativity, and execution with precision. His leadership will be instrumental in shaping the next phase of growth for CMC.”
Choudhary also commented on his new role, “I am excited to join Classic Marble Company at a pivotal moment in its journey. With a strong legacy in the surfaces category and iconic offerings across natural marble and its signature engineered brand, KalingaStone, a globally recognised product that blends design, innovation, and aspiration – CMC is well positioned to lead the next phase of category evolution.”
Choudhary added, “My focus will be on building a sharper, globally relevant brand narrative, creating a more cohesive brand experience, and driving growth by deepening consumer relevance across India and key international markets, as we continue to build one of the most admired luxury surface brands.”
