Category: Technology
AdSpark also introduced their new service: ‘SparkTech,’ a suite of AI-powered tools designed to help businesses improve performance, increase operational agility, and enhance customer experience.Â
India – Knowledge-sharing platform Quora has partnered with Bombora to enhance B2B advertising, enabling precise targeting and account-based marketing (ABM) through intent data and audience insights. Through this partnership, advertisers on Quora can access Bombora’s data covering over 450 B2B...
Singapore has progressed in its digital government aim, particularly in customer experience and accessibility, according to Adobe’s report.
With this move, Appier strengthens its ability to deliver cutting-edge generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimisation.Â
China – Apple and Alibaba Group are reportedly forming a partnership that will integrate Alibaba’s artificial intelligence technology into iPhone services in China. Alibaba Group chairman Joe Tsai announced the partnership during an interview with Jeffrey Katzenberg at the World Government Summit in...
PT Lippo General Insurance Tbk (LGI), a general insurance provider in Indonesia, has introduced MyGo+, a telematics-driven mobile app that promotes safer driving habits through real-time data analysis and rewards.
The report also highlights that trust in contextually relevant ads was considerably higher, with 70% of non-neutrals saying they put more faith in the former than the latter.
Yahoo DSP has announced that it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels, a move aimed at providing advertisers with clearer insights into audience data.
Taiwan’s Ministry of Digital Affairs (MODA) has banned the use of DeepSeek’s newly launched AI service from China in the public sector, citing concerns over data privacy and security risks.
The problem is not only technical—it’s strategic. Compounding the technical challenges is also a lack of expertise. This is evident given that recent data shows that nearly 70% of CMOs in APAC are not fully equipped to maximise martech investments.
