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Category: Southeast Asia

Hailee Lee Ruder Finn Era appointment
Ruder Finn Era taps Hailee Le to head Vietnam operations
Posted on July 7, 2026
by Aliza Carmona
Vietnam – Ruder Finn Era, an integrated Southeast Asian communications consultancy, has appointed senior communications leader Huong (Hailee) Le as Managing Director for Vietnam. Based in Hanoi, Le will head the consultancy’s operations in Vietnam, overseeing the firm’s local business and...
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[Experience] Raffles Hotel x Cambodia x PH
Raffles hotels bring cross-border cocktail experience to Cambodia and the Philippines
Posted on July 7, 2026
by Sharona Nicole Semilla
Manila, Philippines – Raffles Grand Hotel d’Angkor and Raffles Makati are partnering for a two-part bar takeover series that will see bartenders from the two luxury hotels exchange venues and showcase cocktails inspired by Cambodian and Filipino flavors. Dubbed “Philippines to Cambodia x Cambodia...
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[Campaign] L'Oreal Sustainability
L'Oréal expands global refill campaign with 18 brands to drive sustainable beauty adoption
Posted on July 6, 2026
by Sharona Nicole Semilla
Manila, Philippines – L’Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream. Timed to coincide...
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Furry Forecast
GO Communications puts rescue animals centre stage in ‘Furry Forecast’ football campaign
Posted on July 6, 2026
by Julian Bartolome
Kuala Lumpur, Malaysia — As brands compete for attention during football’s biggest global tournament, GO Communications has taken a different approach with the launch of ‘Furry Forecast,’ a football-themed corporate social responsibility (CSR) campaign that swaps sports pundits for rescue animals to...
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[Campaign] Enterprise x TSLA
Enterprise Singapore campaign reframes standards as a driver of business growth via TSLA
Posted on July 6, 2026
by Sharona Nicole Semilla
Singapore – Enterprise Singapore has launched a new campaign to reposition standards as a strategic growth enabler rather than a compliance requirement, marking the rollout of its Standards & Conformance (S&C) 2035 Roadmap. Created by The Secret Little Agency (TSLA), the campaign aims to shift...
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Mulia Hotels and Resorts
Mulia Hotels & Resorts introduces enhanced mobile app to simplify resort stays
Posted on July 6, 2026
by Julian Bartolome
Indonesia — Mulia Hotels & Resorts has launched an enhanced version of its mobile app, giving guests a more personalised and convenient way to plan, manage, and enjoy their stay through a single digital platform. Designed to support guests before arrival and throughout their visit, the updated app...
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[Launch] Greater Sentosa
Sentosa unveils next phase of Greater Sentosa Master Plan with Brani expansion, new island attractions
Posted on July 6, 2026
by Sharona Nicole Semilla
Singapore – Sentosa Development Corporation (SDC) has unveiled the next phase of the Greater Sentosa Master Plan, outlining a long-term vision to transform Sentosa and Brani into an expanded leisure destination featuring new attractions, enhanced connectivity, and reimagined waterfront experiences over...
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[Collaboration] Yeos x Minions
Yeo's celebrates Minions & Monsters with limited-edition beverage campaign
Posted on July 6, 2026
by Sharona Nicole Semilla
Singapore – Yeo’s has partnered with Universal Products & Experiences to launch a limited-edition beverage collection inspired by Illumination’s upcoming animated film Minions & Monsters, bringing the franchise’s iconic characters to five of the brand’s best-selling drinks....
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Milo campaign
Nestlé MILO celebrates dads’ everyday love through ‘BA CODES OF LOVE’ via Ogilvy Vietnam
Posted on July 3, 2026
by Julian Bartolome
Ho Chi Minh City, Vietnam — Nestlé MILO Vietnam has launched ‘BA CODES OF LOVE,’ a Father’s Day campaign that shines a spotlight on the often-overlooked role of fathers by transforming a hidden detail on every MILO pack into a tribute to their everyday acts of love. Brought to life by Ogilvy Vietnam,...
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[Initiative] Samsung PH x Educ
Samsung launches education programme to support digital learning in Philippine schools
Posted on July 3, 2026
by Sharona Nicole Semilla
Manila, Philippines – Samsung Electronics Philippines has introduced Samsung for Education, a new programme that combines education-ready devices, teacher development, and school recognition to support the country’s growing push toward digital learning. The initiative comes as the Philippines continues...
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