Category: Southeast Asia
Manila, Philippines – Lending company Skyro and creative agency GIGIL are turning heads again with a new billboard stunt, literally “wringing out” tarpaulins to nudge Filipinos toward appliance loans. Skyro provides flexible loans, targeting heads of households looking to purchase home appliances. For...
For years, brand visibility in search followed a predictable formula: optimise for search, buy media, drive clicks. That model alone no longer holds. Over the past 12 to 15 months, AI-powered search and recommendation platforms have quietly but decisively changed how people discover information and make...
Singapore – Australian Pork has launched a Chinese New Year campaign in Singapore that reframes the idea of prosperity during the festive season, shifting the focus from extravagant meals to quality ingredients and trust. The campaign features chef and author Audra Morrice, who fronts a content series...
The adventure continues with the siblings floating over a field of oranges in an orange hot air balloon, accompanied by the phrase “心想事橙.”
The campaign combines physical OOH placements with digital elements, including QR codes displayed on the floaters.
In her expanded role, Lim will continue to lead Mediacorp’s Content Group while also assuming leadership of the Talent Hub, previously overseen by Neo in her capacity as chief talent officer.
According to the companies, the campaign is designed to tackle operational challenges caused by carts left in parking bays, which can block spaces and reduce cart availability for incoming customers.
Hanoi, Vietnam – Merck Sharp & Dohme (MSD) has partnered with Dentsu Creative Vietnam on a campaign encouraging Vietnamese consumers to prioritise preventive healthcare as part of their Tết (Lunar New Year) rituals. The campaign positions preventive healthcare, particularly HPV prevention, as a modern-day...
Titled ‘Joyful Bites & Sunny Delights’, the campaign aims to position sun protection as part of everyday social routines, particularly at the start of the year when consumers are often out meeting friends and attending celebrations.
Singapore – Mediacorp has partnered with Mastercard to launch Singapore’s first end-to-end media measurement solution powered by anonymised and aggregated transaction insights, setting a new benchmark for how media effectiveness is assessed. The market-first collaboration gives brands clearer visibility...
