Category: Southeast Asia
Carro rolls out a regional AI-powered campaign using generative AI to spotlight its 15-minute response time and 24-hour payment process.
This positioning informed the campaign’s creative direction and the communication idea “Journey that Electrifies”, which formed the core concept of the brand film.
Bangkok, Thailand – The Mall Group will stage its Chinese New Year activation under the theme Joy, Luck, Love, running from 12 to 22 February across its flagship shopping centres, including Siam Paragon, Emporium, EmQuartier, and Emsphere. The event is developed in partnership with the Tourism Authority...
Kuala Lumpur, Malaysia – AirAsia and its holding company Capital A are the subject of a new lawsuit from Lithuanian artist Ernest Zacharevic following the airline’s unauthorised use of the ‘Children on Bicycle’ mural in one of AirAsia’s liveries at Penang International Airport back in October 2024. As...
Singapore – Shell has launched a refreshed Shell Select store concept, expanding its convenience retail offer with a curated range of everyday essentials, lifestyle products and established brand partnerships aimed at enhancing the in-station experience. The updated format consolidates key on-the-go...
Kuala Lumpur, Malaysia – Zurich Malaysia has unveiled a new short film that pays tribute to families navigating the festive season without their loved ones, highlighting the contrast between personal grief and the joy of celebration. Titled ‘The Two Sides of Festivity’, the film explores...
Kuala Lumpur, Malaysia – Malaysian bottled water brand Spritzer has launched a Chinese New Year celebration at Spritzer EcoPark in Taiping, running from February to early March 2026. Positioned as a festive cultural village, the month-long activation incorporates traditional Chinese New Year elements...
Bangkok, Thailand – Travel platform Agoda has partnered with the Hat Yai Songkhla Hotels Association for a new campaign spotlighting Hat Yai in southern Thailand. Titled “Hat Yai Lights Up”, the campaign will run until 2 March. The campaign offers travellers discounts alongside a travel guide highlighting...
Singapore – Google has announced a significant expansion of its artificial intelligence investment in Singapore, growing its local research and development footprint and launching new national initiatives aligned with the country’s AI strategy. The announcements were made at the second Google for Singapore...
The short film features local entertainment figures including Louisa Chong as Mei, Goh Kee Kuang as Lim, Khatijah Tan as Salmah and Sukania Venugopal as Rani, who portray the story’s central characters.
