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Category: Southeast Asia

This Thai ad for a skincare brand openly ‘admits’ to not able to understand teenagers
This Thai ad for a skincare brand openly ‘admits’ to not able to understand teenagers
Posted on July 4, 2022
by Teddy Cambosa
Conceptualised alongside BBDO Bangkok, the ad starts by featuring all the things advertisers expect teens to like: slang, rap music, vibrant streetwear.
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PH agency DOOH.PH apologises for digital billboard featuring copyrighted image from ‘Kingmaker’ filmmaker
PH agency DOOH PH apologises for digital billboard featuring copyrighted image from ‘Kingmaker’ filmmaker
Posted on July 4, 2022
by Teddy Cambosa
A Philippine ad agency, Digital Out-of-Home Philippines, has recently caused a buzz on social media for using a copyrighted image in their billboard.
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airasia’s first VTuber, Aozora Kurumi, to cease activities on August 7
airasia’s first VTuber, Aozora Kurumi, to cease activities on August 7
Posted on July 4, 2022
by Teddy Cambosa
Aozora Kurumi's content within her YouTube channel and social media channels will remain a part of the airasia ecosystem.
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SG’s Land Transport Authority taps MullenLowe SG for latest public transport campaign
SG’s Land Transport Authority taps MullenLowe SG for latest public transport campaign 
Posted on July 4, 2022
by Teddy Cambosa
This latest Land Transport Authority campaign, which will be be made with MullenLowe SG, will launch in the third quarter of the year.
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Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
Posted on July 1, 2022
by MARKETECH APAC
Home Credit in PH recently launched the 'Payo Para sa Life' radio program for financial literacy – this is our Top Story for the month.
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Ascential acquires digital solutions provider Intrepid
Ascential acquires digital solutions provider Intrepid
Posted on July 1, 2022
by Teddy Cambosa
Intrepid will become part of Ascential’s Digital Commerce division, which enables consumer product companies to maximise their sales and share.
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Bumble teams up with SG small businesses to launch ‘Date Do What’ campaign
Bumble teams up with SG small businesses to launch ‘Date Do What’ campaign
Posted on July 1, 2022
by Teddy Cambosa
The 'Date Do What' campaign gives Bumble app users the opportunity to connect with others in real life and over a shared experience for 3 months.
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AirAsia Academy, Carsome partner to bridge gender gap for women in tech
AirAsia Academy, Carsome partner to bridge gender gap for women in tech
Posted on June 30, 2022
by Teddy Cambosa
The partnership between AirAsia Academy and Carsome aims to develop in-demand marketable tech skills for underprivileged women through #RatuTech.
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David Soo appointed as PHD malaysia’s MD
David Soo appointed as PHD Malaysia’s MD
Posted on June 30, 2022
by Teddy Cambosa
David Soo will be tasked to enhance the agency’s network partnership in Malaysia, drive integration across PHD capabilities.
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data-ai-report
Indonesia market tops F&B app downloads in SEA
Posted on June 30, 2022
by Kathleen Murata
In terms of the app downloads in Southeast Asia, Indonesia saw the largest growth with a nearly 88% YoY increase.
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