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Category: Southeast Asia

APAC consumers expect orgs to demonstrate higher ethical standards in terms of personal data collection: report
APAC consumers expect orgs to demonstrate higher ethical standards in terms of personal data collection: report
Posted on June 10, 2022
by Teddy Cambosa
According to this report on APAC consumers, majority felt that organisations need to demonstrate higher standards of ethical behaviour as far as personal data is concerned.
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Appota-new-funding-for-blockchain-ecosystem
Vietnam-based entertainment company Appota secures new funding for blockchain initiatives
Posted on June 10, 2022
by Kathleen Murata
The funding is earmarked for developing the company’s blockchain ecosystem based on its 10-year gaming publishing business.
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SM SuperMalls to mount pop-ups to spotlight Filipino MSMEs amid upcoming PH Independence Day
SM Supermalls to mount pop-ups to spotlight Filipino MSMEs amid upcoming PH Independence Day
Posted on June 9, 2022
by Teddy Cambosa
Filipino Micro, Small and Medium Enterprises are being given the limelight by SM Supermalls to celebrate the unique Pinoy cultures and heritage that they represent.
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GrabMaps (1)
Grab launches new enterprise service, GrabMaps
Posted on June 9, 2022
by MARKETECH APAC
The GrabMaps solution draws on new data from millions of orders and rides served every day, where feedback from partners is obtained directly real-time information, from road closure information, business address changes, and more.
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Razer's fintech arm acquires Indonesian e-commerce company PT E2Pay Global Utama
Razer's fintech arm acquires Indonesian e-commerce company PT E2Pay Global Utama
Posted on June 9, 2022
by Teddy Cambosa
The acquisition of E2Pay enables Razer Fintech to accelerate its entry into Indonesia and better serve the digital payment needs of their regional and global merchants.
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McDonald’s new visual campaign an ode to parent-child bonding
McDonald’s new visual campaign an ode to parent-child bonding
Posted on June 9, 2022
by Teddy Cambosa
The campaign by McDonald's, called ‘Happy Moments’ is conceptualised by creative agencies Leo Burnett Dubai and Leo Burnett Manila.
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Jollibee unveils music video to celebrate 124 years of PH independence
Jollibee unveils music video to celebrate 124 years of PH independence
Posted on June 9, 2022
by Teddy Cambosa
The Philippines is celebrating its upcoming 124th Independence Day. Alongside this, Jollibee has released the 'Joy ng Pinoy' music video to spread inspiration and celebrate the youth; often regarded as the hope of the nation.
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Carousell
Carousell Media Group, IAB SEA+India partner to unveil report on Asian consumers’ purchasing attitudes
Posted on June 9, 2022
by MARKETECH APAC
This year’s regional research establishes the audience profile in each market, explores income, investing and spending habits.
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OMG Vietnam bolsters core leadership team with key appointments
OMG Vietnam bolsters core leadership team with key appointments
Posted on June 9, 2022
by Teddy Cambosa
The OMG Vietnam's appointments are aligned with the agency’s focus on delivering top-notch strategic planning and innovation services to drive accelerated growth for clients’ businesses.
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Thai food company CP throws fan meeting party in the metaverse
Thai food company CP throws fan meeting in the metaverse
Posted on June 9, 2022
by Teddy Cambosa
CP’s new metaverse campaign aims to reach and connect to a new generation of consumers by integrating marketing campaign offline to online.
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