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Category: Southeast Asia

McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
Posted on June 5, 2023
by Teddy Cambosa
The ad, conceptualised by TBWA\ Santiago Mangada Puno (TBWA\SMP), is a feel-good spot showcasing the brand’s commitment to promote gender equality in society.
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Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo
Posted on June 2, 2023
by MARKETECH APAC
Wong will be covering all markets for the firm, namely, Singapore, Indonesia, Thailand, the Philippines, and Vietnam.
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Havas Ortega, Philippine Junior Marketing Association’s ‘MADWORLD’ to continue to bring new marketing insights to junior marketers
Havas Ortega, Philippine Junior Marketing Association’s ‘MADWORLD’ to continue to bring new marketing insights to junior marketers
Posted on June 2, 2023
by Teddy Cambosa
Through ‘MADWORLD’, Havas Ortega and PJMA have engaged in a year-long partnership which includes mentorship and activities that will help prepare the PJMA MadWorld leaders to launch the event. Moreover, it will also host the ‘MadWorld Bootcamp’, a full-day session with topics centered to support the...
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Regional ad leaders partner with AAMS, Moving Walls to unveil open-source OOH audience measurement framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group
Moving Walls, AAMS partner with regional ad leaders to unveil open-source OOH audience measurement framework
Posted on June 2, 2023
by MARKETECH APAC
This open-source document encompasses fresh ideas, thought leadership and crucial discussions centred around OOH audience measurement.
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Malaysian coffee chain OldTown White Coffee officially opens first branch in the Philippines
Malaysian coffee chain OldTown White Coffee officially opens first branch in the Philippines
Posted on June 1, 2023
by Teddy Cambosa
At present, OldTown White Coffee has branches in the markets of Singapore, China, Indonesia, and Australia.
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SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
Posted on May 31, 2023
by Teddy Cambosa
Through the contract, Eagle Eye's Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme.
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RHB Bank, Star Media launches online platform to aid SMEs in brand awareness
RHB Bank, Star Media launches online platform to aid SMEs in brand awareness
Posted on May 31, 2023
by Teddy Cambosa
SMEs can get a free video advertisement specially curated for their brand, products, and services. AI technology is also added to the mix, using voice and facial recognition software to recreate Sazzy Falak’s face and voice patterns to match the details provided by the SMEs. 
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Lazada unveils e-commerce AI chatbot ‘LazzieChat’
Lazada unveils e-commerce AI chatbot ‘LazzieChat’
Posted on May 30, 2023
by Teddy Cambosa
Said chatbot, a first of its kind in Southeast Asia, can intelligently respond to users' questions and acts as personal shopper, providing personalised suggestions and product recommendations to help users optimise their shopping experience.
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Grab co-founder Tan Hooi Ling to step down from operating roles, to transition into advisory role
Grab co-founder Tan Hooi Ling to step down from operating roles, to transition into advisory role
Posted on May 30, 2023
by Teddy Cambosa
Ling's leadership changes will take effect by the end of 2023.
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Google teams up with Enterprise Singapore, SGTech to offer 15,000 scholarships to 300 SMEs
Google teams up with Enterprise Singapore, SGTech to offer 15,000 scholarships to 300 SMEs
Posted on May 26, 2023
by Teddy Cambosa
The GCC scholarships will provide SMEs with free access to flexible online training programmes to upskill in areas such as digital marketing, e-commerce, data analytics, IT support, and more.
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