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Category: Southeast Asia

Microsoft, MyDIGITAL partner to bolster civil service digital adaptation
Microsoft, MyDIGITAL partner to bolster civil service digital adaptation
Posted on June 3, 2022
by Carlo Sarabia
Microsoft has joined hands with Malaysian state agencies MyDIGITAL and MAMPU to build on the nation's mission for inclusive, responsible, and sustainable development.
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VMLY&R-Preethi-Sanjeevi
VMLY&R SG’s CEO Preethi Sanjeevi steps down after 16 years with network
Posted on June 3, 2022
by Jean Cabico
She will be moving on to begin her own digital venture, creating products and solutions outside the marketing space to solve global issues.
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Ana Aboitiz-Delgado elevated as senior EVP of UnionBank
Ana Aboitiz-Delgado elevated as senior EVP of UnionBank
Posted on June 2, 2022
by Carlo Sarabia
UnionBank of the Philippines has approved its largest number of elevations with 74 executive officers; Ana Aboitiz-Delgado leads with her promotion to senior executive officer.
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Wavemaker Indonesia appoints Praveen Pandey as principal partner for performance
Wavemaker Indonesia appoints Praveen Pandey as principal partner for performance
Posted on June 2, 2022
by MARKETECH APAC
This is a comeback for Pandey to the GroupM family, where in 2011, he was with MediaCom as its associate director.
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Gupshup acquires omnichannel customer service platform OneDirect
Gupshup acquires omnichannel customer service platform OneDirect
Posted on June 2, 2022
by Christian Calma
The acquisition will help both companies unlock new growth opportunities and further scale their enterprise CX offerings.
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Tay Guan Hin named as BBDO Singapore’s creative chairman
Tay Guan Hin named as BBDO Singapore’s creative chairman
Posted on June 2, 2022
by Teddy Cambosa
BBDO Singapore has appointed Tay Guan Hin as its newest creative chairman.
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Collaboration
Booking.com merges food and art in pop-up for Environment Day in Singapore
Posted on June 2, 2022
by MARKETECH APAC
Booking.com has specially commissioned collective Mama Magnet (Singapore) and artist Human Spectrum (Thailand), to create an interactive installation, titled “As We Move”.
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Smart GIGA Arena Mobile Legends: Bang Bang
Smart GIGA arena kicks off MLBB team tournament 
Posted on June 1, 2022
by Carlo Sarabia
Smart's all-in-one esports platform, GIGA Arena, is kicking off the MLBB Street League Tournament to allow players to compete and unleash their highlight-worthy skills.
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APRW bags PR business of OrangeTee & Tie, SMU IIE
APRW bags PR business of Orange Tee & Tie, SMU IIE
Posted on June 1, 2022
by Christian Calma
On a retainer basis, APRW will work with OTT on media relations, marketing initiatives, and driving the company's growth.
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Certis’ digital campaign to boost tech talent hiring
Certis’ digital campaign to boost tech talent hiring
Posted on June 1, 2022
by Teddy Cambosa
The campaign aims to attract more tech individuals to design and create Certis' next generation of technological offerings.
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