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Category: Southeast Asia

GrabAds’ marketing platform now available on mobile to boost sales for SMEs in SEA
GrabAds’ marketing platform now available on mobile to boost sales for SMEs in SEA
Posted on March 21, 2024
by Teddy Cambosa
Through this feature, merchants can strategically reserve high-visibility spaces for their stores, exclusively within Grab-hosted campaigns, increasing exposure and driving sales with a single, impactful campaign.
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CIMB Bank launches pop-up experience in SG, centred on providing comprehensive banking experience
CIMB Bank launches pop-up experience in SG, centred on providing comprehensive banking experiences
Posted on March 21, 2024
by Teddy Cambosa
The pop-up, done alongside ShopBack, brings together retail brands like Pelago by Singapore Airlines, Samsung, LOOKFANTASTIC, Myprotein, and Under Armour, to offer shoppers a suite of captivating and animated ‘rooms’ with enticing promotions and exclusive deals.
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BBDO Bangkok welcomes two creative directors to its roster
BBDO Bangkok welcomes two creative directors to its roster
Posted on March 20, 2024
by Teddy Cambosa
These appointments underscore BBDO Bangkok’s commitment to fostering a culture of creativity and innovation, complementing the visionary leadership of Thasorn (Pete) Boonyanate, BBDO Bangkok’s chief creative officer.
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PUMA taps GOVT to launch first-ever PUMA Palermo pop-up in SEA at Bangkok
PUMA taps GOVT in launching first-ever PUMA Palermo pop-up in SEA at Bangkok
Posted on March 20, 2024
by Teddy Cambosa
The pop-up store serves as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. Stepping into the space, guests will be transported onto a journey that evokes the essence of Palermo while paying homage to the coastal capital of Sicily in which the Palermo was proudly named af...
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Singlife New Logo
Singlife announces transition as fully-owned subsidiary of Sumitomo Life
Posted on March 18, 2024
by MARKETECH APAC
The management group, products, name, brand, and activities of Singlife will not be impacted by the ownership change. It will enable Singlife to pursue its long-term growth goals by giving it the funding required to support its regional expansion and transform into an all-encompassing financial services...
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Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement
Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement
Posted on March 18, 2024
by Aliza Carmona
Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze, will deliver a keynote presentation on the potential and significance of artificial intelligence in providing meaningful customer interactions in today’s dynamic era of engagement.
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Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Posted on March 18, 2024
by Teddy Cambosa
These appointments come with Mutant’s growth of its regional headcount from 31 to 50 in the past year, driving the need for fresh senior veterans to lead its growing team.
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Rusell Tham and Chan Yeng Kit
Russell Tham named as new chairman of IMDA as Chan Yeng Kit steps down
Posted on March 18, 2024
by MARKETECH APAC
The Minister for Communications and Information has named Russell Tham, Temasek Holdings Pte Ltd's head of emerging technologies, as chairman of the Infocomm Media Development Authority (IMDA) Board. His appointment will started on March 15. Tham succeeds Chan Yeng Kit, who is stepping down as Chairman...
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Eric Chan assumes group president, COO roles at Carsome
Eric Chan assumes group president, COO roles at Carsome
Posted on March 18, 2024
by Teddy Cambosa
Eric Chan brings with with nearly three decades of extensive operational experience in the automotive sector, and his appointment underlines Carsome's strategic direction toward bolstering operational efficiencies and sustainable growth.
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ADA, Cycle & Carriage team up to incorporate AI/NLP technology to improve customer experience
Posted on March 15, 2024
by MARKETECH APAC
Cycle & Carriage and ADA have partnered to launch a strategic effort that will use AI/NLP technology to improve customer experience. This expanded reach demonstrates Cycle & Carriage's commitment to staying creative and utilising digital solutions to improve its capacity for providing customer suppo...
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