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Category: Southeast Asia

Society Pass’ Gorilla Global launches mobile telco app aimed for SEA users
Society Pass’ Gorilla launches mobile telco app aimed for SEA users
Posted on June 22, 2023
by MARKETECH APAC
This product functions as a virtual SIM card integrated into the user's phone, removing the need for a physical SIM card. It will allow customers to manage numerous cellular providers on a single device, allowing for seamless travel as well as distinct personal and commercial subscriptions. 
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Ending awkwardness with humour in SG Enable’s latest campaign by TBWA\Singapore
Ending awkwardness with humour in SG Enable’s latest campaign by TBWA\Singapore
Posted on June 21, 2023
by MARKETECH APAC
The film is part of SG Enable’s i'mable (“I’m able”) public education initiative, which celebrates and encourages the recognition of different abilities.
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Barbie’s ad for Fathers’ Day says ‘not all heroes wear capes’
Barbie’s ad for Father’s Day says ‘not all heroes wear capes’
Posted on June 20, 2023
by MARKETECH APAC
The short ad celebrates fathers who would do anything to make their ‘little girls' dreams come true’
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Mark Micallef appointed head of business for SEA by Google Cloud to advance AI in the region
Mark Micallef appointed head of business for SEA by Google Cloud to advance AI in the region
Posted on June 19, 2023
by MARKETECH APAC
In his new role, Micallef will be in charge of establishing regional strategy, team building, and overall revenue performance, as well as working with teams throughout Google.
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Carsome’s new funding round to establish integrated car ownership ecosystem in the region
Carsome’s new funding round to establish integrated car ownership ecosystem in the region
Posted on June 19, 2023
by Teddy Cambosa
Said funding will help fuel the company’s goal of establishing an integrated car ownership ecosystem to elevate the customer’s experience in their entire ownership journey.
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Penta Group names Deborah Giam as managing director of Singapore
Penta Group names Deborah Giam as managing director of Singapore
Posted on June 19, 2023
by MARKETECH APAC
With her extensive experience and industry expertise, she will be playing a pivotal role in driving growth and delivering exceptional client service in the region. 
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L'Oréal Groupe Vietnam reappoints Publicis Group Vietnam for media planning, buying
L'Oréal Groupe Vietnam reappoints Publicis Groupe Vietnam for media planning, buying
Posted on June 16, 2023
by MARKETECH APAC
The partnership between Publicis Groupe, Vietnam, and L'Oréal Groupe will last three years.
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TikTok’s multi-million dollar investment aimed at boosting small businesses in Southeast Asia
Posted on June 16, 2023
by MARKETECH APAC
A total of US$12.2m will be used to deliver cash grants, digital skills training, and advertising credits for SMBs, including micro businesses in rural and suburban areas. 
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Customer engagement platform Twilio debuts AI-led tech ‘CustomerAI’
Customer engagement platform Twilio debuts AI-led tech ‘CustomerAI’
Posted on June 15, 2023
by MARKETECH APAC
Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform.
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B2B CMOs fortify ‘financial fluency’ to prove to C-suite value of brand marketing: Singapore study
B2B CMOs fortify ‘financial fluency’ to prove to C-suite value of brand marketing: Singapore study
Posted on June 14, 2023
by MARKETECH APAC
LinkedIn's study also revealed that marketing leaders' top priority for the year is to champion bolder creativity in their campaigns.
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