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Category: Southeast Asia

ZALORA launches immersive retail experience for year-end shopping season
ZALORA launches immersive retail experience for year-end shopping season 
Posted on November 2, 2023
by Brandon Yulolo
Inspired by the magic of the year-end travel season, The Terminal by ZALORA is a week-long offline pop-up experience that showcases the latest and greatest from ZALORA's top global brands in fashion, beauty, luxury, and lifestyle.
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Shopee unveils 3D billboard runway show for shopping festival in Malaysia
Posted on November 1, 2023
by Aliza Carmona
Multinational e-commerce platform Shopee has launched its unique three-day 3D billboard runway fashion show as part of its big sale shopping festival in Malaysia.
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Carro celebrates 8 years of ‘as good as new’ cars with dramatically quirky ad campaigns
Carro celebrates 8 years of ‘as good as new’ cars with dramatically quirky ad campaigns
Posted on October 31, 2023
by Brandon Yulolo
Carro’s 3 digital shorts are the result of a multinational effort, fully shot on location in Malaysia, with teams from Singapore and Malaysia working on it, made authentic with a native cast and crew who flew in from Thailand and South Korea.
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DRB-HICOM announces strategic investment to Carro’s Genie Malaysia
DRB-HICOM announces strategic investment to Carro’s Genie Malaysia
Posted on October 27, 2023
by Teddy Cambosa
In a joint statement, both companies said that this collaboration unlocks valuable cross-selling opportunities for DRB-HICOM within Carro’s used car platform myTukar’s dealer network, comprising over 2,600 dealers nationwide.
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YouTrip secures $50 million in series B funding, announces SEA expansion
YouTrip secures $50 million in series B funding, announces SEA expansion
Posted on October 27, 2023
by Brandon Yulolo
The sizable investment by Lightspeed is a vote of confidence in YouTrip’s ability to deliver innovative and hyperlocal solutions, and its leadership in building a scalable business strategy to tap into the vast market opportunity in Southeast Asia.
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Nadia Omer appointed as chief executive officer of Airasia MOVE
Posted on October 27, 2023
by Gian Japsay
Nadia Omer has been named as the new chief executive officer of Airasia MOVE, effective October 26, 2023. She succeeds Mohamad Hafidz Mohd Fadzil, who has been acting CEO of airasia MOVE since April of the same year. 
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Julie’s latest mental wellness campaign teams up with the G.O.A.Ts–quite literally
Julie’s latest mental wellness campaign teams up with the G.O.A.Ts–quite literally
Posted on October 27, 2023
by Teddy Cambosa
Using the power of humour, the videos which stars goats, playfully uses the acronym G.O.A.T.s which stands for “The Greatest of All Time”, to convey that: even the greatest individuals have days where they don’t feel so great or positive all the time. 
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Supermom appoints Luke Lim as group CEO for Southeast Asia
Supermom appoints Luke Lim as group CEO for Southeast Asia
Posted on October 26, 2023
by Teddy Cambosa
Lim joined Supermom as an investor in 2015 and became a co-founder of the digital platform with Joan in 2019, transforming its original events business into a tech platform with a strong first party data, insights and crowd influencing offering.
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DBS' brand health remains higher than rival banks despite recent outage and service disruption
DBS' brand health remains higher than rival banks despite recent outage and service disruption
Posted on October 26, 2023
by Teddy Cambosa
Latest data from YouGov BrandIndex shows that Buzz scores for DBS, which measures whether consumers have heard more positive or negative things about a brand in the past two weeks, plunged 18 points after the recent outage, from 23.8 on October 14 to 5.8 by October 16.
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Six out of ten Southeast Asians plan to increase online shopping budgets for the holidays: report
Six out of ten Southeast Asians plan to increase online shopping budgets for the holidays: report
Posted on October 26, 2023
by Brandon Yulolo
Data from the study suggests that 60% of respondents said that they will be increasing their budgets for online shopping for the season, which also means that 90% will increase or maintain online shopping budgets when compared to 2022.
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