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Category: South Asia

WL Funding
Wondrlab raises US$7m to bolster martech growth
Posted on October 21, 2021
by Kathleen Murata
The round was led by venture fund firm Pi Ventures LLP, private investment company Tanas Capital, and digital tech partner Prodapt Holdings.
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ASCI-GenderNext-Study-Women-Depiction-Advertising
India’s ad watchdog launches new probe on female representation in advertising
Posted on October 21, 2021
by Teddy Cambosa
The GenderNext study from ASCI and Futurebrands aids to help brands create meaningful campaigns that speak of women empowerment.
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UNLOOP THE LOOP
Bajaj Allianz General Insurance partners with WATConsult to promote mental health awareness in new ‘Unloop the Loop’ campaign
Posted on October 20, 2021
by Kathleen Murata
The campaign by Bajaj Allianz General Insurance leads audiences to a downloadable kit that facilitates mental health-related conversations.
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Jeep-India-Mission-One-Earth-CSR-Initiative (1)
Jeep India’s flagship CSR initiative aims to relay message of ‘enjoy adventures responsibly’
Posted on October 19, 2021
by Teddy Cambosa
The 'Mission One Earth' will soon roll out across various franchises and distribution of centers of Jeep India.
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Social-Panga-FujiFilm-India-Social-Media-Mandate
Social Panga bags Fujifilm India’s social media mandate
Posted on October 14, 2021
by Teddy Cambosa
Social Panga will be responsible for creating engaging social media content for Fujifilm that best reflects their 'Value From Innovation' manifesto.
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Affle-MAAS-Sensor-Tower-INSEA-ECommerce-Report
INSEA consumer expenditure on e-commerce apps reached US$106.7m in Q2 2021
Posted on October 14, 2021
by Teddy Cambosa
Data from Affle's MAAS and Sensor Tower explains the exponential growth of the e-commerce scene in India and Southeast Asia.
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EPayLater x Madison
Fintech ePayLater names Madison as new creative, media partner
Posted on October 13, 2021
by Kathleen Murata
ePayLater focuses on small business owners and trader segments, as well as FMCG retailers, helping them to expand their businesses.
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MTV Beats pulls artist’s hand with a poetic video for coming-out day
MTV Beats pulls artist’s hand with a poetic video for coming-out day
Posted on October 12, 2021
by MARKETECH APAC
With striking visuals and a poem, the music channel in India releases a video to show its allyship for the National Coming Out Day.
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Madison BMB Gatsby
Madison BMB appointed as creative agency of men’s grooming brand Gatsby 
Posted on October 12, 2021
by Kathleen Murata
Through the partnership, Gatsby will now be reinforcing its presence in India through its constantly evolving product range.
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IDFC-First-Bank-RepIndia-Mental-Health-Campaign
IDFC First Bank gets creative with World Mental Health Day campaign—using financial lingo
Posted on October 12, 2021
by Teddy Cambosa
Said campaign, conceptualized by RepIndia, is IDFC First Bank's foray in kick-starting widespread discussions on mental health.
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