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Category: South Asia

OMG Digital Bootcamp
OMG India launches inaugural OMG Digital Bootcamp to empower homegrown ‘digital ninjas’
Posted on October 7, 2021
by Kathleen Murata
The OMG Digital Bootcamp by Omnicom Media Group India aims to advance the homegrown potential in digital capabilities.
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Jockey-India-Smartapp-AliveNow
Undergarment brand Jockey in India taps into gamification marketing to promote product lineup
Posted on October 6, 2021
by Teddy Cambosa
Jockey India's gamification strategy alongside creative tech AliveNow targets to reel in more customer engagement.
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Galaxy Racer appoints Romeo Misao as head of marketing for India, South Asia
Galaxy Racer appoints Romeo Misao as head of marketing for India, South Asia
Posted on September 29, 2021
by MARKETECH APAC
Misao was previously the first esports hire in India for Free Fire, the award-winning mobile Battle Royale game by the leading game’s publisher, Garena.
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GroupM-INCA-India-Influencer-Marketing-Industry
India’s influencer marketing scene on upward 25% CAGR trajectory by 2025
Posted on September 24, 2021
by Teddy Cambosa
The joint study by INCA and GroupM unveils a growing market for the influencer marketing scene in India.
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ASCI-Advertising-Service-Ad-Violation-Checker (1)
ASCI’s latest service aids brands in determining potential ad violations
Posted on September 22, 2021
by Teddy Cambosa
'Advertising Services' by ASCI targets to create a more safer and step-by-step approach in dealing with potential ad violations.
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Sugar Cosmetics and Carat India
Beauty brand SUGAR Cosmetics names Carat India as media partner
Posted on September 21, 2021
by Kathleen Murata
India's beauty brand SUGAR Cosmetics has over 10,000 retail outlets as of 2020 across more than 130 cities.
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upgrad
Edtech upGrad launches biggest campaign, commits to ‘fast forward your career’ mission
Posted on September 21, 2021
by Kathleen Murata
The latest ‘Fast Forward Your Career With upGrad’ campaign further continues and is built subsequently through more film versions.
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pitchfork x intellimation
AI firm Intellimation.ai names Pitchfork Partners as strategic communication counsel
Posted on September 20, 2021
by Kathleen Murata
Intellimation.ai's partnership with Pitchfork Partners will help bolster its business growth and brand narrative.
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FoxyMoron Umang Puri
FoxyMoron names new creative director for North team
Posted on September 20, 2021
by Kathleen Murata
Prior to his role at Digitas India, Umang Puri was the former creative manager at FoxyMoron in the Gurugram office.
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Sephora India appoints RepIndia anew for social media duties
Sephora India appoints RepIndia anew for social media duties
Posted on September 16, 2021
by MARKETECH APAC
Their partnership began in 2015.
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