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Category: South Asia

Saurabh-Tyagi-HiveMinds-CCO
Madison World’s digital arm HiveMinds names Saurabh Tyagi as chief client officer
Posted on January 5, 2022
by Kathleen Murata
Saurabh Tyagi will be leading HiveMinds’ enterprise clients, helping to power the company’s growth in the coming years.
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Mad Influence marks 4th year with new Dubai office, subsidiaries
Mad Influence marks 4th year with new Dubai office, subsidiaries
Posted on January 3, 2022
by MARKETECH APAC
New subsidiaries for the year include a talent division called Mad Talent and a live streaming and e-commerce one called Mad Streaming.
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Yellophant-Digital-Beleaf-Organics
Yellophant Digital wins digital mandate for Beleaf Organics
Posted on January 3, 2022
by Teddy Cambosa
Through the mandate, Yellophant Digital will manage the Beleaf Organics' overall digital marketing strategy.
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Emami-Boro-Plus
Boro Plus’ new campaign promotes ‘self-love’ via Instagram Reels
Posted on January 3, 2022
by Kathleen Murata
The new social drive initiative by Boro Plus features dancer and choreographer Shakti Mohan, promoting the importance of ‘self-appreciation’.
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ACKO-Insurance-The-Gifted-Road
ACKO Insurance’s holiday campaign a reminder for safer roads in Bengaluru
Posted on January 3, 2022
by Teddy Cambosa
'The Gifted Road' campaign is a holiday gift by ACKO Insurance for the longer run, in a city that deals with road pothole problems.
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Telenor-Pakistan-BOLT-Digital
Telco Telenor Pakistan, BOLT Digital to bring premium live streaming to Pakistan
Posted on December 29, 2021
by Teddy Cambosa
The partnership between Telenor Pakistan and BOLT Digital will help serve over 49m customers with premium streaming service BOLT+.
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Select-CITYWALK-campaign
Select CITYWALK’s new campaign fulfills guests’ forgotten Christmas wishes
Posted on December 29, 2021
by Kathleen Murata
The new campaign features the Select CITYWALK team giving its guests their Christmas wish as little children.
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Pankhuri founder Pankhuri Shrivastava passes away
Pankhuri founder Pankhuri Shrivastava passes away
Posted on December 27, 2021
by MARKETECH APAC
Aside from founding women-focused social platform Pankhuri, Shrivastava also founded rental platform Grabhouse in 2012.
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VIVO-PKL-and-Dhani
VIVO PKL ropes in super app Dhani as strategic timeout partner
Posted on December 27, 2021
by Kathleen Murata
The latest partnership aims to provide customers the opportunity to divide their payments into three parts.
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Pakistan-Linear-Advertising-MAGNA
Pakistan’s linear ad revenue to reach US$480m by end of 2022
Posted on December 27, 2021
by Teddy Cambosa
According to MAGNA, the growth is parallel to Pakistan’s growing economy, with real GDP forecast to grow by +4% in 2022.
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