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Category: South Asia

Affle-MAAS-Sensor-Tower-INSEA-ECommerce-Report
INSEA consumer expenditure on e-commerce apps reached US$106.7m in Q2 2021
Posted on October 14, 2021
by Teddy Cambosa
Data from Affle's MAAS and Sensor Tower explains the exponential growth of the e-commerce scene in India and Southeast Asia.
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EPayLater x Madison
Fintech ePayLater names Madison as new creative, media partner
Posted on October 13, 2021
by Kathleen Murata
ePayLater focuses on small business owners and trader segments, as well as FMCG retailers, helping them to expand their businesses.
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MTV Beats pulls artist’s hand with a poetic video for coming-out day
MTV Beats pulls artist’s hand with a poetic video for coming-out day
Posted on October 12, 2021
by MARKETECH APAC
With striking visuals and a poem, the music channel in India releases a video to show its allyship for the National Coming Out Day.
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Madison BMB Gatsby
Madison BMB appointed as creative agency of men’s grooming brand Gatsby 
Posted on October 12, 2021
by Kathleen Murata
Through the partnership, Gatsby will now be reinforcing its presence in India through its constantly evolving product range.
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IDFC-First-Bank-RepIndia-Mental-Health-Campaign
IDFC First Bank gets creative with World Mental Health Day campaign—using financial lingo
Posted on October 12, 2021
by Teddy Cambosa
Said campaign, conceptualized by RepIndia, is IDFC First Bank's foray in kick-starting widespread discussions on mental health.
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OMG Digital Bootcamp
OMG India launches inaugural OMG Digital Bootcamp to empower homegrown ‘digital ninjas’
Posted on October 7, 2021
by Kathleen Murata
The OMG Digital Bootcamp by Omnicom Media Group India aims to advance the homegrown potential in digital capabilities.
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Jockey-India-Smartapp-AliveNow
Undergarment brand Jockey in India taps into gamification marketing to promote product lineup
Posted on October 6, 2021
by Teddy Cambosa
Jockey India's gamification strategy alongside creative tech AliveNow targets to reel in more customer engagement.
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Galaxy Racer appoints Romeo Misao as head of marketing for India, South Asia
Galaxy Racer appoints Romeo Misao as head of marketing for India, South Asia
Posted on September 29, 2021
by MARKETECH APAC
Misao was previously the first esports hire in India for Free Fire, the award-winning mobile Battle Royale game by the leading game’s publisher, Garena.
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GroupM-INCA-India-Influencer-Marketing-Industry
India’s influencer marketing scene on upward 25% CAGR trajectory by 2025
Posted on September 24, 2021
by Teddy Cambosa
The joint study by INCA and GroupM unveils a growing market for the influencer marketing scene in India.
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ASCI-Advertising-Service-Ad-Violation-Checker (1)
ASCI’s latest service aids brands in determining potential ad violations
Posted on September 22, 2021
by Teddy Cambosa
'Advertising Services' by ASCI targets to create a more safer and step-by-step approach in dealing with potential ad violations.
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