Category: South Asia
India – Britannia 5050 has launched Season 2 of its 4th Umpire campaign, now hosted on a new digital platform, 5050Cricket.in, tapping into India’s enduring passion for cricket. Conceptualised by creative agency Schbang, the Britannia 5050 4th Umpire campaign invites fans to play the role of an...
India – Havas India has named industry veteran Prashanth Challapalli as chief digital & innovation officer for Havas Creative Network India, a newly created role aimed at accelerating digital transformation and innovation across the agency’s operations. In this newly created role, Challapalli...
India – Ditching over-the-top claims, Britannia is serving a dose of honesty with its latest “Face the Facts” campaign — a bold refresh of its NutriChoice packaging that brings a candid, no-frills perspective to everyday snacking. Conceptualised by Lowe Lintas, the campaign embraces the product for what...
India – PHD India, part of Omnicom Media Group (OMG), has been awarded the integrated media mandate for Atomberg, a provider of smart home appliances. Founded in 2012, Atomberg has grown from a challenger brand to a trusted name in Indian households. Known for its energy-efficient BLDC fans and India’s...
India – At the world’s largest gathering, Maha Kumbh, creative agency tgthr. partnered with National Payments Corporation of India (NPCI) and The Times of India (TOI) to turn a humble everyday item—the newspaper bag—into a powerful tool for scam awareness. The Anti Scam Shala campaign reimagined the...
India – Britannia Industries, in collaboration with WPP, has launched ‘Britannia A-Eye’—an AI-powered retail innovation built on Google Gemini and Vertex AI Multimodal Live—designed to transform the shopping experience for the visually impaired. Britannia A-Eye turns a smartphone into an intelligent...
India – Cheil South West Asia (SWA) has appointed Jitender Dabas, widely known as Jeetu, as the new CEO of Cheil X. In addition to this leadership role, he will also take on the responsibilities of group chief strategy officer (CSO) for Cheil SWA. Cheil X functions as an independent, full-service agency...
India – Grey India has appointed multi-award-winning creative leader Harsh Kapadia as its chief creative officer, signalling a bold move to strengthen its creative leadership and drive innovation in the Indian market. Mumbai-born and globally acclaimed, Harsh Kapadia joins Grey India from MRM New York...
India – Dentsu Creative Isobar has been appointed as the integrated creative agency for Forevermark, the diamond jewellery brand under the De Beers Group, following a multi-agency pitch. Under the mandate, Dentsu Creative Isobar will develop a distinct brand identity for Forevermark, reinforcing its...
India – PivotRoots, a Havas company, has been named the digital agency for Bindu Jeera Fizz, a beverage brand in South India, to enhance its digital presence and accelerate nationwide expansion. With India’s beverage market expected to grow significantly by 2025, Bindu is preparing to expand its...
