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Category: South Asia

Edelman new leadership changes 2025
Edelman India announces new key leadership elevations
Posted on May 5, 2025
by Aliza Carmona
India – Edelman has announced a series of leadership elevations across its India team, aligning with the firm’s strategic vision for the next phase of growth and continued commitment to integrated client solutions. Among the key changes, Ashutosh Munshi, previously lead advisor for brand marketing and...
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Cheil India rebrands to Cheil SWA Group 2025
Cheil India transforms into Cheil SWA Group, expands focus on full-funnel marketing services
Posted on May 2, 2025
by Aliza Carmona
India – After more than two decades in India, Cheil India has transitioned into the Cheil SWA Group, reflecting a strategic evolution into an end-to-end marketing solutions provider. The transformation includes a new group structure and leadership appointments. Founded in 2003 as Samsung’s dedicated...
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havas media india magicbricks aor
Havas Media India bags integrated media mandate for Magicbricks
Posted on April 30, 2025
by Aliza Carmona
India – Magicbricks, a property platform based in India, has named Havas Media India as its media agency on record (AOR). Havas Media India’s responsibilities will cover the full spectrum of media services, including strategy, planning, and buying across print, television, radio, cinema, digital, and...
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mattel dream theatre licensing 2025
Mattel appoints Dream Theatre as official licensing agency for South Asia
Posted on April 30, 2025
by Aliza Carmona
India – Mattel, Inc., a global name in toys and family entertainment, has appointed Dream Theatre as the official licensing agency for its iconic brand portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka. Through the new partnership, Dream Theatre will collaborate with top-tier partners...
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britannia the laughing cow campaign
Britannia The Laughing Cow campaign connects richer taste with deeper moments of togetherness
Posted on April 30, 2025
by Aliza Carmona
India – Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range. Conceptualised by Schbang, Britannia The Laughing Cow’s latest film-led...
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infinix mini billboard main
Infinix disrupts outdoor advertising with cheeky small-scale billboards in its latest campaign
Posted on April 29, 2025
by Aliza Carmona
India – Infinix has launched a new campaign for its Note 50s 5G+ smartphone, working with advertising agency SW Network and Flipkart Tech to deploy miniature billboards across select Indian cities, using tongue-in-cheek messages to highlight key product features. For the campaign, SW Network and Flipkart...
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tanishq laqshya holoprojection
Tanishq debuts new collection with large-scale outdoor holo-projection via Laqshya Media Group
Posted on April 28, 2025
by Aliza Carmona
India – Tanishq, the jewellery brand from the House of Tata, has unveiled the industry’s first large-scale outdoor holo-projection at Mumbai’s Bandra Bandstand, marking the launch of its new collection — ‘Kundan Stories’. Brought to life by Laqshya Media Group and Inventech, the installation stands 40...
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britannia garland ajith kumar
Britannia Milk Bikis stars in 15-foot garland at Ajith Kumar film celebration in Chennai
Posted on April 28, 2025
by Aliza Carmona
India – To celebrate the release of the 2025 action-comedy film ‘Good Bad Ugly’ starring Ajith Kumar, the actor’s fan club teamed up with Britannia Milk Bikis to create a striking 15-foot garland made entirely of the beloved biscuits. For the campaign, Ajith Kumar’s fan club reimagined the traditional...
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DEPT named Adobe’s Digital Strategic Innovation Partner of the Year in India
DEPT named Adobe’s Digital Strategic Innovation Partner of the Year in India 
Posted on April 22, 2025
by Teddy Cambosa
The award highlights DEPT’s work and bold, forward-thinking approach to leveraging Adobe solutions to drive digital transformation for leading brands.
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sanchari chakrabarty ddb mudra 22feet tribal
Sanchari Chakrabarty returns to DDB Mudra Group as SVP and head of strategy at 22feet Tribal WW
Posted on April 16, 2025
by Aliza Carmona
India – DDB Mudra Group has announced the appointment of Sanchari Chakrabarty as senior vice president and head of strategy at 22feet Tribal WW, marking her return to the agency after several years in senior strategic roles across the industry. Chakrabarty, a seasoned strategist with extensive experience...
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