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Category: Platforms

Snap-Arcadia-Creative-Studio-AR-Launch
Snapchat’s parent company launches Arcadia, creative studio for branded AR
Posted on October 20, 2021
by Teddy Cambosa
Snap's Arcadia will develop new technology and aims to deliver the most innovative, impactful and effective AR experiences to brand and agency partners.
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ONE Esports
ONE Esports ties up with foodpanda to launch esports docuseries – ‘Heroes of the Game’
Posted on October 15, 2021
by Jean Cabico
The new multi-part docuseries by ONE Esports is about the ‘ONE Esports Dota 2 Singapore Major’ event held in March this year.
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Twitter-Ad-Rollout-Experiment-Global
Twitter tests new reply-bound ad format
Posted on October 15, 2021
by Teddy Cambosa
Said Twitter ad rollouts will be evident across select global users, both on iOS and Android.
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Affle-MAAS-Sensor-Tower-INSEA-ECommerce-Report
INSEA consumer expenditure on e-commerce apps reached US$106.7m in Q2 2021
Posted on October 14, 2021
by Teddy Cambosa
Data from Affle's MAAS and Sensor Tower explains the exponential growth of the e-commerce scene in India and Southeast Asia.
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AirAsia PH taps homegrown talent to lead new web series
AirAsia PH taps homegrown talent to lead new web series
Posted on October 13, 2021
by MARKETECH APAC
Titled ‘airasia Thrills’, the new content series will feature captivating local destinations, hosted by its First Officer Rod de Lara and Senior Cabin Crew Bien Geronimo.
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Taboola-LINE-TODAY-Ad-Recommendation-Hong-Kong (1)
LINE’s content hub in HK taps Taboola to bolster in-app content recommendation
Posted on October 13, 2021
by Teddy Cambosa
LINE Today will utilize Taboola's services to serve better news and online content for theirs users in Hong Kong.
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AppsFlyer-E-Commerce-App-Purchases-SEA
In-app purchases across SEA see 240% average growth: report
Posted on October 13, 2021
by Teddy Cambosa
Appsflyer notes in their latest SEA-centric report how there has been a growth of non-organic installs of e-commerce apps in the region.
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MTV Beats pulls artist’s hand with a poetic video for coming-out day
MTV Beats pulls artist’s hand with a poetic video for coming-out day
Posted on October 12, 2021
by MARKETECH APAC
With striking visuals and a poem, the music channel in India releases a video to show its allyship for the National Coming Out Day.
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Honey-Parenting-9Honey-Vertical-Australia
Nine Entertainment‘s women lifestyle network 9Honey launches rebranded vertical
Posted on October 11, 2021
by Teddy Cambosa
The new 9Honey Parenting vertical merges all existing parenting digital offerings from 9Honey into one offering.
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MARQETR-Marketing-Expert-Equity-Crowdfunding
MARQETR targets Asia expansion with equity crowdfunding
Posted on October 8, 2021
by Teddy Cambosa
The crowdfunding planned by Marqetr plans to expand to various markets as well as develop their marketplace.
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