Category: Platforms
Through this expanded partnership, more tourists visiting Resorts World Sentosa(RWS) will now be able to pay with their home e-wallets, with Alipay+ enabling the use of six new e-wallets namely, Hipay (Mongolia), MPay (Macao SAR, China), MyPB by Public Bank (Malaysia), Toss Pay and Naver Pay (South Korea),...
AI can also be used to optimise DOOH ad campaigns in real time, based on factors such as weather, traffic, and even the mood of the audience. The result is not only more effective but memorable advertising.
Singapore – We Are Social and Meltwater has recently released their annual report on social media usage globally, and has noted that amidst a 5-billion strong global users base, users in Southeast Asia proved to one of most active user base, from gaming to social media usage. According to the report,...
TikTok has rolled out its new ‘Shop’ tab feature for its e-commerce solution, TikTok Shop, to offer users a more convenient way to access its shopping portal.
Google and the Singapore Tourism Board (STB) have officially unveiled the expansion of their augmented reality (AR) guided tour ‘Merli’s Immersive Adventure’ with new iconic landmarks in Singapore.
In an advisory sent out by the network on its television channel, it indicated that the cessation of its operations will roll out across free-to-air TV, cable TV, and digital platforms. This advisory has been also posted across its social media channels.
According to the survey, DBS Paylah! achieved the highest index score (27.5) in contrast to other payment provider players. For context, the index score is an overall measure of brand health, calculated as the average of its impression, quality, value, corporate reputation, customer satisfaction and...
In an industry as rapidly changing as digital marketing, it is surprising how many search marketing fundamentals have held for so long. For more than a decade, SEO specialists have carefully curated keywords and content optimisation in order to hit Google’s front-page results. However, this is set to...
Despite this discrepancy, marketers across regions say that brand awareness is the leading benefit of in-app advertising, regardless of their primary advertising objectives.
Most of the participants report that commercials often cause them to stop playing games. Respondent preferences include wanting in-game advertisements to rotate within a gaming environment or to be seasonal. Some claim that these advertisements don't inspire people to make in-person purchases, while...
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