#EmpoweredWomen2023: Livia Wang on challenging the status quo of business management models through Access Brand Co.’s rapid corporate and brand strategy

Livia Wang, the chief brand officer of Access Brand Co. (ABC), is one of the winners of the ‘Empowered Women in Platforms’ category as part of MARKETECH APAC’s Empowered Women Awards 2023. Said initiative is MARKETECH APAC’s inaugural effort in recognising outstanding female leaders in the industry. In her current...

#EmpoweredWomen2023: Heily Hindrea on how her leadership has drastically changed ZALORA’s B2B capabilities

Heily Hindrea, the head of B2B product at ZALORA Group, has been named one of the winners of ‘Empowered Women in Platforms’. The recognition initiative, Empowered Women Awards 2023, is MARKETECH APAC’s inaugural effort in recognising outstanding female leaders in the industry. Heily has been with her current position since...

#EmpoweredWomen2023: How ZALORA’s May Chin merges wide startup experience with diverse creativity to lead company product growth

May Chin, the Head of Product - Growth, Experimentation and Analytics at ZALORA Group, has been named one of the winners of ‘Empowered Women in Platforms’. The recognition initiative, Empowered Women Awards 2023, is MARKETECH APAC’s inaugural effort in recognising outstanding female leaders in the industry. Chin has been recently...

Society Pass’ Gorilla launches mobile telco app aimed for SEA users

Singapore – Gorilla, the mobile telecommunications branch of Society Pass (SoPa), a fintech and e-commerce ecosystem in Southeast Asia, has announced the release of its latest mobile telecommunications app, which aims to deliver a broad range of capable digital mobile communication options intended for both SEA travellers and working professionals....

TikTok’s multi-million dollar investment aimed at boosting small businesses in Southeast Asia

Singapore - TikTok has announced a multi-million dollar investment that will be aimed at helping SMBs transition their businesses online and participate in the digital economy. A total of US$12.2m will be used to deliver cash grants, digital skills training, and advertising credits for SMBs, including micro businesses in rural...

IAS expands TikTok partnership for brand safety measurement

Singapore – Integral Ad Science (IAS) has announced that it is expanding its partnership with social media platform TikTok, bringing its ‘Total Media Quality’ brand safety and suitability measurement product to advertisers in 23 new markets. This will be available in the Asia-Pacific markets of Indonesia, Japan, Malaysia, New Zealand,...

LinkedIn pilots new B2B marketing solutions to help measure brand marketing effectiveness

Singapore – Global business and employment-focused social media platform LinkedIn has announced a new suite of tools to help its users measure their brand marketing effectiveness on the platform. One of the tools it has announced included the ‘AI-generated Copy Suggestions’. Said feature uses generative AI to create high-performing intro...

YouTrip unveils refreshed look to signature card, app interface

Singapore – Multi-currency e-wallet YouTrip has announced its ‘YouTrip 2.0’ revamp, which includes a refreshed look and feel to its signature card and mobile app interface. The improved app now features an even more intuitive interface where users can easily manage their expenses, enjoy favourable exchange rates for over 150...

APAC leads the world in most number of esports followers: YouGov

Singapore – The Asia-Pacific leads the world in the most number of esports followers, accounting for 80% of these followers residing in the region. This is according to the latest data from YouGov. The data also shows that China and the Philippines lead the region in most number of esports...

P&G announces partnership with Lazada to launch personalised haircare microsite

Singapore – Procter and Gamble (P&G) has announced a partnership with regional e-commerce giant Lazada to launch a personalised haircare microsite called ‘#HairDNA’, which aims to solve consumers' biggest hair queries via expert advice available on the platform. The microsite will serve as a one-stop-shop for consumers looking to switch...