Category: Platforms
Driven by a desire for authentic and reliable information, consumers across APAC are actively reshaping their relationships with brands and media, moving away from traditional sources they no longer fully trust.
Canada – Broadsign has launched ‘Broadsign In-Advance’, a new platform feature that enables automated, advance booking of digital out-of-home (DOOH) advertising. Support for static OOH transactions is expected in a future update. The new capability allows programmatic media buyers to secure guaranteed...
It requires paid services to submit content lists for classification, with the MTRCB allowed to order reclassifications if needed.
Indonesia – OTT platform VISION+ has entered into a collaboration with Indosat Ooredoo Hutchison (Indosat) to offer Indosat customers access to a selection of premium digital content through the VISION+ platform. Under the partnership, VISION+ content—including box office films, international sports...
The Civil Aeronautics Board (CAB) of the Philippines has issued an immediate cease and desist order to AirAsia MOVE due to its unauthorised sale of airline tickets that violate fare regulations.
The report also noted that most preferred ad formats, like native ads and in-game product placements, are under-utilised, despite receiving over 80% positive sentiment from players.
The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 9 AM SGT, with a star-studded concert to remember.
AI-powered platform Glu, a content creation and management tool, has entered the Asia-Pacific region to streamline the creative processes in the e-commerce industry.
The report showed that in 2024, hyper casual games led global installs (27%) but accounted for only 11% of sessions, highlighting high churn. In contrast, action games, with just 10% of installs, drove 21% of sessions and the longest average playtime (45.15 mins), indicating strong retention.
Through this partnership extension, Taboola and Allied Press, the Dunedin-based publisher of the Otago Daily Times, have signed an exclusive, six-year commercial agreement – the longest-ever renewal in Taboola’s ANZ publisher stable.
