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Category: Platforms

Around 9 in 10 SG marketers foresee social media as preferred retail channel for local customers
Around 9 in 10 SG marketers foresee social media as preferred retail channel for local customers
Posted on April 8, 2024
by Teddy Cambosa
According to the data, nearly all respondents (93%) predicted that local brands will adopt social commerce strategies in response to this shift as opposed to third-party websites (92%), or from the brand’s website (90%).
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yahoo (2)
Yahoo acquires Artifact, integrates in-house AI-powered customization algorithms 
Posted on April 4, 2024
by MARKETECH APAC
In line with this, Artifact will no longer operate as a stand-alone application. In the following months, its in-house AI-powered customization algorithms and other features will be integrated into Yahoo's network, which includes the Yahoo News app. 
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BBC Studios social
BBC Studios Social encourages independent producers to propose unique content pitches in latest initiative
Posted on April 2, 2024
by MARKETECH APAC
The commissioning team at BBC Studios Social is inviting independent producers of all sizes and backgrounds to propose unique short-form proposals. These concepts strive to broaden and improve existing intellectual properties (IP), captivate devoted fans, and capture the attention of new audiences across...
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Around 54% of global consumers expect to increase amount of international online shopping
Around 54% of global consumers expect to increase amount of international online shopping
Posted on March 22, 2024
by Teddy Cambosa
According to the report, around 61% of consumers perceive international merchants to be trustworthy, while around 65% expressed confidence in the security of their personal and financial information when buying from international merchants.
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LinkedIn adds feature to promote member content via LinkedIn Thought Leader Ads
LinkedIn adds feature to promote member content via LinkedIn Thought Leader Ads
Posted on March 21, 2024
by Brandon Yulolo
With this expanded capability, brands can showcase voices beyond employees, for any page or Showcase page they manage, and reach new audiences on LinkedIn.
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Starbucks to close NFT loyalty programme by end of March
Starbucks to close NFT loyalty programme by end of March
Posted on March 21, 2024
by Teddy Cambosa
The marketplace for the programme’s NFT selection will officially move to Nifty, another NFT marketplace. Moreover, its official Discord server was closed on March 19.
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Fetch TV, Kargo form partnership to promote sales of Fetch’s aggregation platform
Posted on March 11, 2024
by MARKETECH APAC
In partnership with Fetch's in-house advertising team, the agreement with Kargo provides Fetch with an expanded sales network to cater to Australian advertisers and media agencies seeking high-quality video spots.
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MARKETECH-PHOTOS
Childhope Philippines amplifies rhythm of learning in new ‘KalyEskwela’ initiative for street youth with BBDO Guerrero
Posted on March 4, 2024
by Aliza Carmona
Childhope Philippines, a charity upholding and protecting children’s rights, has partnered with creative advertising agency BBDO Guerrero to launch the ‘KalyEskwela’ or ‘School on the Streets’ initiative programme to help out-of-school youth gain access to quality education through singing lessons.
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airasia's Project Kavvaii announces departure of remaining VTuber talents
airasia's Project Kavvaii announces departure of remaining VTuber talents
Posted on February 29, 2024
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Project Kavvaii said that the decision was made by airasia to not renew the talent's contracts due to changes in the company's direction.
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Singaporeans prefer WhatsApp as their social media platform of choice: report
Singaporeans prefer WhatsApp as their social media platform of choice: report
Posted on February 22, 2024
by Brandon Yulolo
Data from the report mainly suggests that WhatsApp takes the top spot in Singapore for both favourite (27.2%) and most used social media platform (74.7%) with local users clocking an average of 978 sessions per month in its Android app.
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