Category: Platforms
McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.
In a move to bolster its platforms, video entertainment platform Viddsee has announced the addition of media veteran Ricky Ow to its board of directors.
The study also reveals that year-on-year growth of RMN ad spend in Southeast Asia is forecast to be higher or consistent with the growth being seen globally. The study also notes that Southeast Asian marketers will prioritise investments towards RMN channels this year, with year-on-year ad spend growth...
Through this merge, the entirety of Playground xyz’s media arm of the APAC market will now be fully integrated into GumGum’s fleet of ad solutions.
Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (CTV), in partnership with VIDAA, has announced the launch of ‘TV Viewership Audiences’ across Australia.
FIFA has launched an invitation to tender (ITT) in Indonesia for the media rights to four of its upcoming World Cup tournaments as the country continues to show promising performance in the qualification processes.
The partnership will provide campaign solutions that enable brands to avoid spreading false information on social media, using the technology-driven performance unit, KINESSO, and the research data from IPG Mediabrands’ media intelligence and investment section, MAGNA. Political, environmental, medical,...
Interactive visual marketing platform Wootag has teamed up with Lemma, an omnichannel SSP for emerging formats, to offer brands the unique opportunity to leverage the growing audience engagement within digital-out-of-home (DOOH) and connected TV (CTV) media and elevate their visual interactive marketing...
Neo's idea of using humour to highlight how vulnerable people are to scams was noteworthy for its ability to convey important lessons in an entertaining way. She will collaborate with Minister of State Sun Xueling on this specialised content in order to provide readers with even more insightful advice...
Global media measurement and optimisation platform Integral Ad Science (IAS) has announced the expansion of its ‘Brand Safety and Suitability Measurement’ product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feeds and Reels.
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