Category: Partners
Citing the status quo in Malaysia, he notes that digital wallets are used multiple times a day, whether it’s paying for food, browsing nearby merchants, topping up, or planning travel.
In a world where digital scepticism runs deeper than digital adoption, MyDigital ID set out to rebuild fragile public trust—and succeeded. When MyDigital ID launched in 2023, it entered a landscape marked by fear, confusion, and distrust. As MyDigital ID’s appointed PR and Marketing agency, Mechanikos...
Coffee culture has grown increasingly competitive over the years. Today, brands aren’t just selling caffeine—they’re serving “connection”. Whether it’s a morning ritual, a midday boost, or a comforting sip after a long day, coffee has always been tied to emotion. It’s how we express ourselves, share...
This case study discusses how Spotify in Indonesia leveraged fan-first strategies in making Spotify Wrapped Live Indonesia 2024 a movement that is grounded in presence, recognition, and belonging.
The Philippines, besides being widely known for its natural resources, is also home to thousands of flavours. With 82 provinces, each corner has its own unique variation of dishes, specialities, and delicacies. This diversity has become an asset, not only for local pride but for international storytelling....
In celebration of CUCKOO Malaysia’s decade anniversary, there is one thing that the company has underscored to be its primary priority: to transcend traditional product marketing by deepening its emotional connection with loyal customers and to create purposeful reasons for new customers to connect with...
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
AIA sets a vision: reclaiming the meaning of “healthy” to make it feel personal, human and within reach.
Heroes are often on display. In the form of statues, miniatures, posters, comic books, and movies. Innity knows this—which is why they opted to go beyond the blockbusters. What the brand prioritised as a standout element is to draw interaction and engagement from its audience, especially with the mobile-first...
In a world where speed often eclipses sincerity, EtonHouse International Education Group has found a way to do both—and beautifully so. With international education becoming more competitive than ever, EtonHouse International Education Group faced a defining challenge: how to scale its admissions...
