What’s NEXT 2023: Why it’s time to be more ‘intelligent’ about data integration in 2023

James Campbell

Enterprises are creating billions of rows, articles and pieces of data every minute of every day. With multitudes of applications and information sources all creating mountains of data, ensuring the data is managed and delivered to the right team at the right time can be overwhelming. As organisations look to...

What’s NEXT 2023: Is ‘messy customer data’ costing your business a fortune?

Billy Loizou

If you know your customers so well, then why do you keep treating them like strangers? It’s a conundrum APAC marketers, brands, and retailers face every day – and a challenge they are desperate to solve. Let us deep dive into the economics of ‘messy data’, and how to unlock...

MARKETECH APAC to help brands future-proof their marketing strategies in the metaverse with upcoming webinar this November

Singapore – The immersive space of the metaverse is all the rage now, but the said virtual world with its inherent wellspring of innovation keeps surprising brands and marketers with its capabilities as an interactive platform. With this, it is vital that we keep delving into conversations that would help...

MARKETECH APAC to discuss how to future-proof your influencer marketing in 2023 in its latest webinar this November

Singapore – Influencer marketing has now reached its maturity, but as we all know, the creator economy is very fluid, and even the tiniest disruption can create ripples to give birth to entirely new innovations in this area. For those that have influencer marketing as a key part of their...

MARKETECH APAC’s upcoming webinar to discuss how to future-proof brands’ event marketing strategies

Singapore – Events, following the height of the pandemic, are now putting a premium on the hybrid setup. Brands and marketers alike are utilising both the genuine tangibility of physical events and the widespread accessibility of digital events. For marketers, using a hybrid event model allows them to hit ‘two...

Powering Up Social Commerce: How TikTok is Trailblazing the Content-to-Cart Purchase Journey

TikTok has recently powered up its social commerce value proposition to brands, launching a suite of three ad solutions called Shopping Ads. Identifying brands’ most pressing needs when it comes to using the platform for product and brand marketing, TikTok developed new formats to address these pain points, namely –...

There is actually a definitive strategy that turns consumer insights into trailblazing marketing

Singapore – The business of marketing is nothing but a pursuit of innovation that seeks to replace ‘older’ problems with ‘better’ ones. While the internet has blessed us with an ecosystem that generates overflowing data, the ‘better’ problem now is how do we strategically and intelligently translate this marketing data...

SEA marketing leaders gather to discuss mobilising consumer insights into groundbreaking marketing

Singapore – MARKETECH APAC, in partnership with Vase.ai, recently gathered marketing leaders in the region to shed light on how brands can refine and fortify their brand and consumer insights strategy. On July 27, brand and agency heads from Accenture Song, BigPay, Popeyes, and Vase.ai shared a space in the...

PH roundtable: PH marketing leaders gather to discuss branding, creative, and automation

Creative, brand identity, and automation are just some of the most vital elements within any successfully working marketing strategy and campaign. The first two deal with external execution, while the latter refers to operational efficiency. In a rare opportunity that gathered Philippine marketing leaders representing diverse industries, MARKETECH APAC, in...

MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights

Singapore – One of the boons of the digital age is the wealth of data we’re able to obtain in our hands. In the marketing world, data is the air by which campaigns breathe, but now that insights collection is not as difficult as it was before, the constant matter...