Category: Marketing
Kuala Lumpur, Malaysia – AirAsia and its holding company Capital A are the subject of a new lawsuit from Lithuanian artist Ernest Zacharevic following the airline’s unauthorised use of the ‘Children on Bicycle’ mural in one of AirAsia’s liveries at Penang International Airport back in October 2024. As...
India — IGP has launched a Valentine’s Day campaign titled ‘In My Lover Era’, focusing on contemporary expressions of love among younger consumers. The campaign reflects changing attitudes towards relationships, particularly among Gen Z and young millennials. It also highlights expressions of love that...
Singapore – Shell has launched a refreshed Shell Select store concept, expanding its convenience retail offer with a curated range of everyday essentials, lifestyle products and established brand partnerships aimed at enhancing the in-station experience. The updated format consolidates key on-the-go...
Kuala Lumpur, Malaysia – Zurich Malaysia has unveiled a new short film that pays tribute to families navigating the festive season without their loved ones, highlighting the contrast between personal grief and the joy of celebration. Titled ‘The Two Sides of Festivity’, the film explores...
India — Madison Media, a unit of Madison World, has appointed three senior professionals to its North and East operations, expanding leadership across digital and integrated media functions. Vishal Kumar has joined the company as vice president – digital business, North & East. In this role, he will...
Kuala Lumpur, Malaysia – Malaysian bottled water brand Spritzer has launched a Chinese New Year celebration at Spritzer EcoPark in Taiping, running from February to early March 2026. Positioned as a festive cultural village, the month-long activation incorporates traditional Chinese New Year elements...
Sydney, Australia – Amplify, the global creative agency specialising in experience, entertainment, and culture, has strengthened its APAC creative leadership with a series of senior appointments, including Jordan Dale as its first global creative director. Relocating from Amplify’s London hub to Sydney,...
China – Entertainment and streaming powerhouse iQIYI has debuted iQIYI LAND in Yangzhou, its first global offline theme park, where fans can experience popular dramas and characters in real life. Covering roughly 10,000 square metres, iQIYI LAND features a compact indoor design that allows for year-round...
Bangkok, Thailand – Travel platform Agoda has partnered with the Hat Yai Songkhla Hotels Association for a new campaign spotlighting Hat Yai in southern Thailand. Titled “Hat Yai Lights Up”, the campaign will run until 2 March. The campaign offers travellers discounts alongside a travel guide highlighting...
Tokyo, Japan – The Pokémon Company International has unveiled a yearlong global campaign, titled What’s Your Favorite?, to commemorate 30 years of the iconic franchise, inviting fans worldwide to celebrate the Pokémon that means the most to them. The campaign debuted during Super Bowl LX with a new commercial...
