Category: Marketing
Singapore – Formula 1 and Disney have commenced their partnership with the launch of the “Fuel the Magic”, a region-wide campaign spanning digital content production, merchandise releases and on-ground activations. The collaboration was first announced in 2025, following Formula 1’s partnerships with...
The premise behind the new vision is: “The finest of everything, everywhere, all at once,” positioning the vessel itself as the ultimate destination and highlighting the mobility of a boutique resort at sea.
Singapore – The Health Promotion Board has launched a new campaign with TBWA\Singapore to highlight excessive sodium consumption in Singapore, using striking visuals and public installations to encourage residents to reduce salt intake and rediscover authentic flavours. Titled “Salt Buries True Flavours”,...
Hong Kong – Bluebell Group, an Asia-based brand distributor and operator, has formalised its executive leadership team and permanently appointed Philippe Guettat as group president & CEO. Guettat’s appointment marks the next chapter for Bluebell, with a focus on operational excellence, accelerated...
India – Talented, an independent creative agency, has announced the launch of mktgstack, a new agency aimed at founders and brand operators, and designed as an AI-native growth partner. The new agency also seeks to implement modern marketing systems and playbooks similar to those used by internet-native...
Her appointment comes as Milieu Insight continues to build out its leadership bench in key markets.
Hong Kong – HK Express has launched its latest brand campaign, integrating the idea of self-love into its brand philosophy and encouraging people to use travel as a way to reconnect with themselves amid the accelerating pace of city life. The campaign, “Self-Love through Travel”, centres on three creators...
Bangkok, Thailand – KFC Thailand has launched a new campaign to support the release of its limited-time menu item, Angry BBQ WingZ, positioning the product around a gradual “slow-burn” spice experience. Titled “Seems Not Spicy. Then Suddenly–Scorching,” the campaign is led by a commercial that depicts...
Manila, Philippines – Coca‑Cola Europacific Aboitiz Philippines (CCEAP) has entered into a partnership with the Union of Local Authorities of the Philippines (ULAP) and the Provincial Government of Quirino to expand the reach of the ‘Tapon to Ipon’ (From wasting to saving) programme to more local government...
The rebrand is supported by investment from parent company News Corp and will coincide with the unveiling of a new state-of-the-art media broadcast headquarters.
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