Category: Marketing
The brand platform is intended to simplify listener choice by positioning Nova as a default audio destination.
Australia – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s ‘Because Australia’ brand platform, offering a distinctly Australian take on luck and its limits. The multichannel campaign builds on the idea of Australia as the lucky country, suggesting that for every win,...
Sydney, Australia— Sephora Australia has entered into a partnership with the Women’s National Basketball League (WNBL), becoming the league’s official beauty partner for the 2026-2027 season. The collaboration brings together the beauty retailer and Australia’s national women’s basketball competition,...
The practice is designed to help Chinese companies navigate overseas markets by combining local market insight with the agency’s global network across APAC, EMEA, the UK and the US.
Singapore – The Singapore Institute of Directors (SID) has appointed Emily Poon as its new chief executive officer, following an extensive search over several months. She will join as CEO-designate from 1 March and succeed Terence Quek as CEO from 1 May. Poon brings more than 20 years of experience...
Beijing, China – Mixed martial arts gym UFC GYM has announced its expansion into mainland China, marking a significant milestone in the fitness brand’s global growth strategy. UFC GYM is known for incorporating a range of training disciplines into its programmes, including mixed martial arts, high-intensity...
This is on top of Carlsberg launching limited-edition Lunar New Year packaging across Asia to mark the Year of the Horse, rolling out special bottles, cans and packs in multiple regional markets.
Singapore – COMPANION Communications, a PR and communications agency, has been appointed as the regional public relations partner for Raffles Hotels & Resorts across Asia. Founded in Singapore in 1887, Raffles Hotels, Resorts and Residences is part of Accor, a global hospitality group with more than...
Singapore – Mount Faber Leisure Group has launched a new brand video series spotlighting the SkyOrb Cabins, following the addition of 13 new cabins that nearly triple the fleet on the Singapore Cable Car’s Mount Faber Line to 20. The four-part series adopts an audience-first storytelling approach, introducing...
India – Flipkart has launched a dedicated online store, the ‘Choreplay Store’, ahead of Valentine’s Week, encouraging men to engage in household chores as a gesture of care. The initiative accompanies a campaign conceptualised by Talented, directed by Tanvi Gandhi, and produced by Rachaita Vyas and The...
