Category: Marketing
Hanoi, Vietnam – Merck Sharp & Dohme (MSD) has partnered with Dentsu Creative Vietnam on a campaign encouraging Vietnamese consumers to prioritise preventive healthcare as part of their Tết (Lunar New Year) rituals. The campaign positions preventive healthcare, particularly HPV prevention, as a modern-day...
India – The Hershey’s brand has launched a Valentine’s Day campaign in India titled, ‘Giving Kisses is hard, but there is Hershey’s Kisses!’, drawing on cultural attitudes towards public displays of affection in the country. Developed in partnership with TBWA\Lintas (formerly Lowe Lintas) and built around...
Seoul, South Korea – Korea’s job search platform Worxphere and Cheil have launched the JOBSTAY Project, a programme that allows young people to live and work in regions facing labour shortages while experiencing local life. The JOBSTAY Project is a strategic initiative that connects young workers with...
Titled ‘Joyful Bites & Sunny Delights’, the campaign aims to position sun protection as part of everyday social routines, particularly at the start of the year when consumers are often out meeting friends and attending celebrations.
U.S.A. – Following last year’s Omnicom–IPG merger, Omnicom Public Relations (OPR) is restructuring its portfolio, merging Golin and Ketchum and integrating Porter Novelli within FleishmanHillard. In a memo seen by MARKETECH APAC, OPR said the Omnicom-IPG acquisition “created an opportunity for OPR to...
Singapore – Mediacorp has partnered with Mastercard to launch Singapore’s first end-to-end media measurement solution powered by anonymised and aggregated transaction insights, setting a new benchmark for how media effectiveness is assessed. The market-first collaboration gives brands clearer visibility...
Carro rolls out a regional AI-powered campaign using generative AI to spotlight its 15-minute response time and 24-hour payment process.
For years, the search strategy for clients has followed a similar operating model: Search Engine Marketing (SEM) focused on bidding, performance, and conversion by keywords; Search Engine Optimisation (SEO) targeted organic traffic and ranking; and paid media operated within its own optimisation loop....
This positioning informed the campaign’s creative direction and the communication idea “Journey that Electrifies”, which formed the core concept of the brand film.
Bangkok, Thailand – The Mall Group will stage its Chinese New Year activation under the theme Joy, Luck, Love, running from 12 to 22 February across its flagship shopping centres, including Siam Paragon, Emporium, EmQuartier, and Emsphere. The event is developed in partnership with the Tourism Authority...
