India – Talented, an independent creative agency, has announced the launch of mktgstack, a new agency aimed at founders and brand operators, and designed as an AI-native growth partner. The new agency also seeks to implement modern marketing systems and playbooks similar to those used by internet-native brands.
Founded by former Talented employees Namrata Chawla and Varun Khiatani, they shared, “We’re starting up because we think there’s a genuine white space in the agency business. Most great creative agencies that exist today were built for a different era of marketing, when growth was driven by a few large campaigns planned months in advance. That no longer matches how entire cohorts of audiences consume, engage, convert, and make decisions,” they noted.
They also pondered how a lot of brands and founders today look different, with creative advertising expectations being different.
“Ad campaigns have their place, but many brands now see stronger results from growth levers like building their own distribution, founder-led storytelling, content & IP systems, AI-enabled solutions, and continuous optimization of the assets and channels they already own.”
Moreover, mktgstack will join Talented’s existing companies, including the creator and culture marketing agency ‘The New Thing’ and the fractional marketing consultancy ‘Early Partners’, forming the Talented Grid of Companies.
Each agency in the Grid is structured around its own processes, talent mix, and measures of success, though some services may overlap.
Talented founders Gautam Reghunath and PG Aditiya added, “We’re designing our Grid model as a network of distinct founder-led agencies, each with its own unique operating system. This matters because early-stage startups, established brands, and those in between operate under very different realities, from budget and team size to timelines and tolerance for risk.”
They continued, “As AI introduces a new layer of leverage in how we operate, it’s now possible for leaner, founder-led agencies to deliver high-quality creative execution that previously required much larger teams and traditional agency infrastructure. mktgstack is going to be innately pacy & agile; an agency structured more like a speedboat than a cruise ship.”
