Category: Marketing
Manila, Philippines – Lending company Skyro and creative agency GIGIL are turning heads again with a new billboard stunt, literally “wringing out” tarpaulins to nudge Filipinos toward appliance loans. Skyro provides flexible loans, targeting heads of households looking to purchase home appliances. For...
For years, brand visibility in search followed a predictable formula: optimise for search, buy media, drive clicks. That model alone no longer holds. Over the past 12 to 15 months, AI-powered search and recommendation platforms have quietly but decisively changed how people discover information and make...
U.S.A. – Apple Music has launched its latest ‘Shot on iPhone’ film, capturing fans’ reactions to Bad Bunny’s historic Super Bowl halftime performance — a moment that spotlighted Latin culture on one of the world’s biggest entertainment stages. Bad Bunny’s performance drew widespread attention globally,...
Singapore – Australian Pork has launched a Chinese New Year campaign in Singapore that reframes the idea of prosperity during the festive season, shifting the focus from extravagant meals to quality ingredients and trust. The campaign features chef and author Audra Morrice, who fronts a content series...
The adventure continues with the siblings floating over a field of oranges in an orange hot air balloon, accompanied by the phrase “心想事橙.”
Mumbai, India – Platinum Outdoor, the outdoor specialist unit of Madison World, has executed an out-of-home (OOH) campaign for Kotak811’s Infinity Metal Debit Card, reaching multiple markets across India. The campaign was implemented across 11 cities, utilising a combination of traditional outdoor formats,...
Hong Kong – Playboy has entered an agreement with United Trademark Group (UTG), a consumer brands operator in the Greater China area, to sell 50% of its business in China, Hong Kong, and Macau for US$122m. Under the agreement, Playboy will receive US$45m payable over two years for UTG’s 50% stake in...
The campaign combines physical OOH placements with digital elements, including QR codes displayed on the floaters.
In her expanded role, Lim will continue to lead Mediacorp’s Content Group while also assuming leadership of the Talent Hub, previously overseen by Neo in her capacity as chief talent officer.
According to the companies, the campaign is designed to tackle operational challenges caused by carts left in parking bays, which can block spaces and reduce cart availability for incoming customers.
