Marketing

Top 10 Influencer Marketing trends to look out for

MARKETECH APAC | Aug 25, 2020-3

As influencer marketing gains more momentum, a new set of trends is making its way into brands' laps this 2020.

Revenge Shopping – the unexpected saviour of the Luxury Economy

MARKETECH APAC | Aug 25, 2020-3

Stella Berry, Regional Business Director at Adludio shares about revenge shopping and what to expect from luxury shopping experience in the new normal.

#MARKETECHMONDAYS: Jasrita Dhir, Assistant Vice President, Fortis Healthcare India

Shaina Teope | Aug 23, 2020-3

Get to know Jasrita Dhir as she shares her passion for cause-based marketing and her career journey in healthcare services in India.

Deloitte India acquires advertising, marketing analytics firm Spatial Access

Shaina Teope | Aug 21, 2020-3

Deloitte India boosts its digital marketing and customer services, gets marketing analytics firm Spatial Access to jump in.

Malaysia telco Maxis revamps brand purpose, helps consumers to “always be ahead”

Shaina Teope | Aug 21, 2020-3

Maxis unveils new brand messaging, "always be ahead," launches digitalization programs to help further digital efforts of consumers and SMEs.

6 expert tips to ace social media for your online business growth

MARKETECH APAC | Aug 21, 2020-3

Freelancing group Filipina Home-based Moms Social Media Strategist Janelle Swing imparts the six ways you can do to make social media work for your business growth.

OMD bags F&B Danone media business for Malaysia, Thailand

Shaina Teope | Aug 20, 2020-3

OMD will execute media planning and buying for Danone's Growing up milk brands.

Entropia’s Prashant Kumar appointed advisor to Malaysia adver association

Shaina Teope | Aug 19, 2020-3

Entropia's founder has been tapped by Malaysia's advertising association, IAA to become honorary adviser for the term 2020-2021.

Former Mumbrella journalist Abigail Dawson joins Special Group as brand director

Shaina Teope | Aug 18, 2020-3

Aussie independent creative agency Special Group has adopted former Mumbrella journalist Abigail Dawson for its newly created role of brand director.

Australia’s Val Morgan, Moonlight Cinema present sponsorship ops as summer season nears

Shaina Teope | Aug 18, 2020-3

Australia-based outdoor cinema Moonlight, together with its ad solutions partner Val Morgan speaks out to brands as the venue presents lucrative ops in the upcoming summer.