Category: Marketing
Melbourne, Australia – Starbucks has reopened its Melbourne Central coffeehouse with a fresh look that blends local art and the city’s signature café culture. Sitting at the corner of Swanston Street and La Trobe, the store now seeks to do more than pour coffee—the flagship store forms part of...
India – Chinese Wok, part of Lenexis Foodworks, has appointed Havas Creative India and Arena Media, a unit of Havas Media Network India, as its integrated creative, social, and digital media partner. The appointment comes as the brand continues to expand beyond 260 outlets, with a stated target of 500...
Hong Kong – Chow Tai Fook Jewellery Group, the global Chinese luxury brand, has named veteran luxury creative David Tse as its new global creative director, effective immediately. Tse’s appointment marks a milestone in the company’s brand transformation, with his role focused on leading the next phase...
Bangkok, Thailand – KLeasing, the automotive financing arm of Kasikornbank, has launched a music-led marketing campaign titled “K OK Na Kha” as part of efforts to broaden consumer reach and strengthen brand visibility. The campaign accompanies K OK, a digital solution that enables KLeasing customers...
Singapore – Singapore’s ride-hailing sector is gearing up for a fresh jolt as Zig by ComfortDelGro has appointed Monks Singapore, the digital, data-driven unit of S4 Capital, as its lead brand, media, and data partner. The assignment comes as the group consolidates its taxi, private-hire, rental, and...
If the transaction has not closed by September 30, 2026, WBD shareholders will receive a $0.25 per share “ticking fee” for each quarter, measured daily, until completion.
New Delhi, India – Dharampal Satyapal (DS) Group’s confectionery brand Pulse Candy has launched the sixth edition of its World Compliment Day initiative, titled ‘Pulse of Moving India’. Running from February 27 to March 3, the campaign focuses on recognising gig workers and essential service providers...
Mumbai, India – Tilt Brand Solutions has developed Myntra’s latest campaign, taking part in the third edition of its annual ‘Birthday Blast’ sale. Featuring a series of celebrity-led films, the campaign featured appearances by Chunky Pandey, Nora Fatehi, Farhan Akhtar, and Anu Malik. The films use humour-driven...
Newcastle, Australia – Newcastle Permanent has partnered with indie agency Enigma to launch “Head and Heart Approved,” a campaign developed to support its “Here for Good” brand platform. The integrated campaign will run across television, out-of-home, radio, and digital channels. The creative ad centres...
The campaign positions homeownership as more than a financial transaction, emphasising themes of long-term security, momentum and wealth creation.
