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Category: Marketing

51Talk brand refresh 2026 main
51Talk unveils global brand refresh, introduces learning companion ‘Toki’
Posted on March 16, 2026
by Aliza Carmona
Singapore – Marking 15 years in operation, 51Talk unveils a refreshed global brand identity and introduces a new character to enhance its online English learning experience. The updated brand introduces simplified lesson layouts and IP-guided interactions designed to make learning more supportive, interactive,...
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Lululemon fined $702k by ACMA for spam law breaches
Lululemon fined $702k by ACMA for spam law breaches
Posted on March 16, 2026
by Teddy Cambosa
Authority Member Samantha Yorke said the rules governing electronic marketing communications are clear when promotional content is present.
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Café Mary Grace x SG
Café Mary Grace brings its beloved bakes to Singapore with first global outlet
Posted on March 16, 2026
by Sharona Nicole Semilla
Singapore – Philippine bakery and café brand Café Mary Grace has opened its first international outlet in Singapore, marking a milestone for the 30-year-old brand known for its classic Filipino pastries. Located along Tanjong Pagar at 52 Tras Street, the 28-seater café began welcoming customers on 13...
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Megamall to open global, first-in-PH brands 2026
SM Megamall ushers in ‘new era’ with wave of global brands from Hong Kong, Japan, and South Korea
Posted on March 16, 2026
by Lyene Marie Darang
Manila, Philippines – SM Megamall, one of SM Prime Holdings’ largest supermalls, announced the opening of various global brands from Hong Kong, Seoul, Tokyo, and more this year. According to Manila Bulletin’s latest report, the openings mark SM Megamall’s ‘new era,’ blending food, fashion, and global...
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Guardian Malaysia’s Raya campaign highlights sincerity in festive gifting
Guardian Malaysia’s Raya campaign highlights sincerity in festive gifting
Posted on March 16, 2026
by Teddy Cambosa
The “Seikhlas Pemberian, Seindah Lebaran” campaign launched on 1 March 2026 and is being distributed across Guardian Malaysia’s social media platforms, alongside promotional activities in stores nationwide.
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JOLT retains and expands Kaspersky APAC media mandate after competitive review
JOLT retains and expands Kaspersky APAC media mandate after competitive review
Posted on March 16, 2026
by Teddy Cambosa
JOLT has served as agency of record for Kaspersky’s media planning and buying since 2022, supporting the company’s marketing activities across multiple markets in the region.
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0313 Bolt Drink Drive
Bolt launches campaign in Thailand to encourage safe rides for late-night travelling
Posted on March 13, 2026
by Melissa Reyes
Bangkok, Thailand – Ride-hailing platform Bolt has launched a campaign in Thailand aimed at encouraging people to choose ride-hailing instead of driving after a night out. The campaign, titled “Don’t Drink and Drive — Ride with Bolt” runs from 12 March to 30 April 2026 and targets peak nightlife hours...
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MDDI x GOV
MDDI, gov.sg unveil ‘Kisah Musim Raya’ festive film highlighting presence over screens
Posted on March 13, 2026
by Sharona Nicole Semilla
Singapore – Ministry of Digital Development and Information (MDDI), through gov.sg, has launched a new Hari Raya Puasa campaign titled Kisah Musim Raya (“A Raya Tale”), encouraging Singaporeans to be more present with loved ones during the festive season. Created in partnership with creative agency DSTNCT,...
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0313 Starbucks HP
Starbucks partners with Warner Bros. Discovery to launch Harry Potter-themed beverages, merchandise across APAC
Posted on March 13, 2026
by Melissa Reyes
Singapore – Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collaboration across its coffeehouses in Asia Pacific, introducing a line of themed beverages, merchandise, and in-store experiences inspired by the popular franchise. The collaboration...
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Astro’s Ramadan–Raya 2026 initiative highlights shared celebrations amid crowded festive season
Astro’s Ramadan–Raya 2026 initiative highlights shared celebrations amid crowded festive season
Posted on March 13, 2026
by Teddy Cambosa
According to the companies, the campaign aims to encourage Malaysians to reconnect with the social and cultural aspects of the festive season through content, community initiatives and storytelling.
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