Category: Marketing
The store also introduces a broader lifestyle assortment that includes gifting items, travel accessories and everyday essentials designed to add personality and colour to daily routines.
Singapore – Burda Media has sold BurdaLuxury, its Southeast Asia media business, to Singapore-based investment firm Jaipur Capital, with the transaction effective 31 March 2026. The deal covers Burda’s media operations in Thailand, India, Singapore, Malaysia, and Hong Kong. Jaipur Capital, a regional...
With more than two decades of experience in the creative and marketing industry, Sumedi is known for developing brand narratives and leading multidisciplinary teams to produce work across platforms.
India – Fiesta India Condoms, a premium international brand from DKT India, has launched a new campaign titled ‘Unwrap the Fun’, aiming to shift perceptions in the sexual wellness category from functional messaging to a more expressive, pleasure-focused narrative. The campaign, conceptualised and executed...
Japan – Droga5 Tokyo, part of Accenture Song, has teamed up with Sumitomo Metal Mining Co., Ltd. to launch an initiative that uses the company’s proprietary SOLAMENT™ technology to protect and sustain Japan’s traditional vegetables in the face of climate change. Through this collaboration, Droga5 Tokyo...
India — Cheil India has unveiled a new campaign for the Samsung Galaxy M17e 5G, built around the brand’s “all-in-one monster” positioning and aimed at highlighting the device’s performance and durability. The campaign draws on elements of nostalgia and high-adrenaline motorbiking, referencing the appeal...
Singapore – Zendesk has named Bikram Mazumdar as Vice President, Asia. Based in Singapore, Mazumdar will lead the company’s growth and go-to-market strategy across South East Asia, North Asia, Korea, and India. He will be reporting to Mitch Young, Senior Vice President, APAC, Zendesk. Mazumdar brings...
Vietnam – Apple has teamed up with Vietnamese hip-hop artist MCK for the release of “HVL”, a 360-degree album trailer shot entirely on iPhone 17 Pro as part of its latest Shot on iPhone campaign. Directed by Vietnamese creative director Phương Vũ (Antiantiart) in collaboration with TBWA\Media...
Bangkok, Thailand – Carrier has introduced a new approach to product sampling with ‘Brototype’, a life-size mockup designed to help consumers visualise air conditioners in their homes before purchase. Developed in collaboration with Yell Bangkok, the initiative—also referred to as ‘Boxk Up’—responds...
Singapore – UNIQLO Singapore is bringing its “Art for All” philosophy into a new space, with its first-ever museum pop-up in partnership with the Asian Civilisations Museum (ACM). Running as part of ACM’s upcoming Crossing Cultures programme, the pop-up transforms the museum lobby into a retail-meets-cultural...
