Category: Marketing
Manila, Philippines – Hakuhodo International Philippines Inc. (HIP) and Intersections Group have announced the formation of a Preferred Alliance in the Philippines, aimed at providing clients with more integrated and insight-driven marketing and communications solutions. Through this partnership, HIP...
The bank said the Hayat proposition represents a shift from viewing financial products as standalone transactions to a broader framework that integrates financial planning throughout a customer’s life stages.
Bangkok, Thailand – UNICEF Thailand has held the UNICEF Blue Star Gala 2026 in Bangkok as part of its Kin Rai Dee #HungryForHope campaign, an initiative aimed at raising awareness about child nutrition and mobilising support to address malnutrition in Thailand and globally. The campaign focuses on promoting...
Southeast Asia’s e-commerce market may be one of the fastest-growing globally, but its fragmented landscape often makes regional expansion challenging for brands. Consisting of multiple countries, cultures, and behaviors, brands typically struggle to bridge the gap between high-level strategy and ground-level...
India – Flipkart has rolled out an outdoor campaign in New Delhi that invites the public to put the Motorola Edge 70 Fusion’s camera to the test through a billboard installation dubbed the “Most Credible Billboard”. Unveiled on 12 March and conceptualised by Sociowash Network, the campaign is built around...
Through the initiative, the brand encourages Malaysians to explore modern interpretations of traditional Raya dishes while maintaining their cultural roots.
Bangkok, Thailand – Lazada has announced a strategic partnership with Michelin to enhance the online tyre purchasing experience across Southeast Asia, combining digital commerce capabilities with mobility expertise. Under the collaboration, the companies will co-invest in a framework designed to simplify...
Singapore – Lifestyle food and beverage brand The Providore has ceased operations in Singapore, announcing the closure of all its outlets on 9 March 2026. The homegrown café, deli, grocer, and bakery shared the update through its official Instagram account, thanking customers for their support over the...
Kuala Lumpur, Malaysia – Home improvement retailer MR D.I.Y. has rolled out its “Raya Sama-Sama” campaign across Malaysia and Indonesia, bringing together personalities from both markets to highlight themes of hospitality and togetherness during the festive season. The campaign is anchored by a short...
Singapore – Low-cost carrier Scoot, the budget subsidiary of Singapore Airlines, has launched the third edition of its “Singapore Superfans” campaign in partnership with the Singapore Tourism Board (STB), this time turning Singapore’s iconic Merlion into a character that encourages travellers to explore...
