Category: Marketing
With a 30.2% WOM exposure score, the nature-themed retail complex Changi Airport Jewel is Singapore’s most talked-about retail and leisure space over the month of November, data from YouGov BrandIndex revealed.
Physical distances and the growth of digital media are blamed for the rise in social isolation since they reduce the need for in-person encounters. In response, Scoot's most recent campaign seeks to create meaningful connections and meaningful dialogues in order to initiate positive changes in communities...
Amplify's internal innovation team has developed a prototype to solve one of Santa's main concerns—preserving the joy of the holiday season—inspired by anti-surveillance apparel. Version 1 was created with the global network of Amplify offices in mind, allowing Santa to elude facial recognition software...
Restaurants functioned as easy places to shop in addition to providing places to eat. nail salons became all-inclusive destinations for Filipinos, providing manicures and pedicures in addition to the chance to browse IKEA's items.
Artemis Communications, an independent communications agency, has been appointed by security service provider First Security to oversee their social media marketing and Google advertising with immediate effect. Artemis will also begin supporting First Security's public relations and communications activities...
More than 70 new partners and channels for programmatic display, programmatic digital out-of-home, connected TV (CTV), audio channels, and more can be added to MarketMedia's client and brand campaigns. This allows for improved targeting of audiences with the intention of making a purchase on the open...
With more than 5000 workers spread across 25 offices in 13 APAC markets, the newly designed organisation hopes to provide improved service for VML's clientele all throughout the area. It includes industry professionals with deep local knowledge and broad experience in commerce, brand experience, and...
The brand film acts as a reminder that intense and sweaty workout routines could require more than just water. In particular, it emphasises how crucial it is to refuel with Gatorade No Sugar in order to replace electrolytes, salt, and potassium.
Bangkok maintains its position as the most popular destination in 2023. Travellers from Singapore clearly consider The Land of Smiles to be their first choice, whether they are taking tuk-tuk rides, taking in the nightlife of the city, enjoying mango sticky rice and drinking Thai milk tea at lively night...
The channels will continue to provide live sports coverage in the United States, as well as studio commentary shows like SportsCenter, NBA Today, NFL Primetime, and the acclaimed ESPN '30 for 30' documentaries and special features.
