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Category: Marketing

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airasia MOVE, UnionPay team up to offer better incentives and perks to customers 
Posted on January 8, 2024
by Teddy Cambosa
During this partnership, airasia MOVE members will have their status upgraded to Platinum membership in their airasia rewards account when they use their UnionPay cards for flights, hotels, or SNAP (Flight + Hotel combo) purchases totaling RM300 or more. They will also be eligible for free airport transfers*...
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More than half of Singaporeans now use food delivery platforms for more than just food
Posted on January 8, 2024
by Aliza Carmona
Around 51% of Singaporean respondents said they would consider grocery delivery via food delivery apps over going to the supermarket to save time shopping, a survey commissioned by Deliveroo revealed.
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HK’s retail sales in November rose to $34.2b, marking 15.9% increase since 2022
HK’s retail sales in November rose to $34.2b, marking 15.9% increase since 2022
Posted on January 8, 2024
by Teddy Cambosa
According to the data, of the total retail sales value in November 2023, online sales accounted for 9.3%. The value of online retail sales in that month, provisionally estimated at $3.2b, decreased by 16.1% compared with the same month in 2022.
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Lazada’s widespread staff layoffs affect other SEA markets, top executives
Posted on January 5, 2024
by Aliza Carmona
In a developing story, some Lazada top executives are reportedly among those affected by the company’s retrenchment exercises as the layoffs expand to its other markets in Southeast Asia, The Edge Singapore reported.
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Starcom secures mandate for BMW Group in Indonesia, retains media agency status in China, Singapore
Posted on January 5, 2024
by Aliza Carmona
Starcom Indonesia, a media agency under Publicis Groupe, has announced its appointment as the media agency of record for BMW Group in 2024, joining its Starcom teams in China and Singapore that retained their media agency of record roles.
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Jollibee Foods Corporation increases stake with Tim Ho Wan brand
Jollibee Foods Corporation increases stake with Tim Ho Wan brand
Posted on January 5, 2024
by Teddy Cambosa
Moreover, JWPL’s participating interest in Titan will also increase from 90% to 92% through purchase of 2% participating interest of another limited partner in the fund for a total consideration of S$7.7m. 
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Taiwanese bubble tea chain Milksha announces SG exit, closes all local outlets
Taiwanese bubble tea chain Milksha announces SG exit, closes all local outlets 
Posted on January 5, 2024
by Teddy Cambosa
Milksha took to Facebook and Instagram with a sudden announcement, bidding farewell on New Year’s Eve with the post saying that it was Milksha’s last operating day in Singapore.
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Enterprise software company BlackLine appoints Emily Campbell as new chief marketing officer
Posted on January 4, 2024
by Teddy Cambosa
Campbell is in charge of leading BlackLine's worldwide marketing strategy in her capacity as CMO. In this role, her primary goal is to capitalise on the company's leadership in digital finance transformation to fulfil the growing demand for solutions from across the globe that improve automation, efficiency,...
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MARKETECH APAC officially announces first roster of speakers for “What’s NEXT 2024” conferences in SG, PH
MARKETECH APAC officially announces first roster of speakers for “What’s NEXT 2024” conferences in SG, PH
Posted on January 4, 2024
by Teddy Cambosa
MARKETECH APAC’s upcoming “What’s NEXT 2024” conferences has officially announced added details regarding its initial roster of speakers, as well as opportunities for both sponsors and attendees.
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MARKETECH-PHOTOS
Alibaba Group’s Lazada reportedly undergoes staff layoffs in Singapore
Posted on January 4, 2024
by Aliza Carmona
E-commerce company Lazada, a subsidiary of Alibaba Group, faces staff reductions in its Singapore office amidst the 2024 new year transition, The Edge Singapore reported.
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