Category: Marketing
It is worth noting that the country’s Philippine Competition Commission (PCC) first approved the merger in September 2023, and then the country’s central bank (Bangko Sentral ng Pilipinas) approved the merger on December 2023.
Prada’s new company with SSI Group, labelled as Prada Philippines Inc., will own all Prada stores in the Philippines with expectations to accelerate the brand’s growth in the market.
The latest YouGov Profiles has noted that Tokopedia holds a 39% share among Indonesian consumers, securing its position as the second most popular e-commerce platform, trailing only Shopee, where a staggering 73% of customers have recently made purchases.
In a sea of seemingly endless data, the challenge for the industry is: what and how personalization strategies could truly help businesses get better engagement from their customers, retain for much longer, and build greater relationships.
CitySavings, the thrift bank subsidiary of UnionBank led by the Aboitiz Group, debuts its Bank-on-Wheels (BOW) mobile kiosk to advocate for financial inclusion. The BOW serves underserved areas in the Visayas and Mindanao, as well as specified locations in Metro Manila.
Together with creators from SIX, SIX JOURNEY is a diversified team that includes foreign creators and PR and strategy experts from Hakuhodo's global network. The team was established to assist global brands with their Asian expansion as well as Japanese brands with their entry into Asian and worldwide...
Golden Hind's plan for worldwide expansion includes the important component of introducing EGGDROP to the Philippine market. Their goal is to provide Filipino customers with a novel culinary experience that combines delicious and health-conscious options.
MARKETECH APAC caught up exclusively with Jonathan Locanawan, senior lead for social media at Tokopedia, to learn more about the campaign's creative process, as well as hear his insights on how brands can be authentic in tapping the younger demographic.
The ground floor flagship store is more than 2,000 square feet in size and features a design with over 250 aluminium fins and hundreds of LED lights illuminating the distinct curves of the 19 Degree range. Inside, a 19 Degree Aluminum sculpture by Michael Murphy creates the illusion that it is changing...
This strategic move aims to help Indonesian clients provide more individualised experiences. It is facilitated by Accenture Song, the company's tech-powered creative group. Increasing client involvement is the aim in order to achieve long-term business growth.
