Category: Marketing
With multiple market expansions and appointments in APAC, IAS aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
TBWA\Media Arts Lab, Apple's custom global creative agency, has appointed Stuart Alexander as group creative director for Australia. Alexander will report directly to Brent Anderson, the chief creative officer at TBWA\Media Arts Lab. Additionally, he will work closely with Jake Donaghey, the agency’s...
Vietjet Air has signed a Memorandum of Understanding (MOU) with global travel service provider Trip.com Group to leverage both parties expertise and resources in making travel more convenient for travellers worldwide.
Conversely, the market management team will remain in the region with close contacts to their countries.
MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has partnered with Dentsu Creative Italy for the launch of its newest ‘For a Greater Beauty’ global integrated marketing campaign.
Conceptualised alongside BBH Singapore alongside The Mill Los Angeles and Fuse Adventures in Audio, the stunt featured Doctor Strange from Marvel Studios’ “What If…?”, all episodes now streaming only on Disney+, it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow...
In the fast-evolving digital realm, businesses must continually seek new technological advancements to fortify their marketing strategies and gain a competitive edge in the industry. Among these technological innovations, generative AI stands out with its remarkable ability to autonomously generate new...
The Singapore University of Technology and Design (SUTD) has unveiled its newest ‘School for Innovators’ advertising campaign, which features a massive 3D installation advertisement in Singapore’s local bus service.
Roy and Tong have been members of Ogilvy Singapore for the last ten years, and they have both contributed to the agency's expansion, improvement of its standing, and strengthening of client relationships. With a range of experiences and abilities, they are promoted to take the lead in their new positions...
With TBWA\Singapore acquiring Mandai’s business portfolio, the agency's responsibilities now extend across all facets of building a destination brand experience which will span the group’s multiple award-winning flagship zoological parks and other offerings in its pipeline.
